Full Job Description
Role Identifier
Job Title
EXECUTIVE – RETAIL SALES
Department
Retail Sales
Reporting to
AREA MANAGER /ASSISTANT
MANAGER – RETAIL SALES
Grade
Sales Officer/Level I/II
Jobs Reporting Into
None
Location /
Unit
PAN India
Role Description
Job Purpose
The position is that of frontline sales personnel who would primarily be responsible for growth of retail business in the defined territory through creation, nurturing and management of dealer network and stakeholders comprising of contractors and thereby achieving overall business value and volume targets.
Primary Responsibilities
Business Responsibility Areas
(Please detail out at least 8-10 responsibility areas)
Key Performance Indicators
Business objectives
Prepare plan to achieve the assigned business objectives for the territory on a monthly level and work towards achievement of targets.Assist dealers in achieving their overall sales target through regular visits, scheme communication and timely material service.Monitor and ensure the growth of core products along with new and focused products
Market Development and Intelligence
Explore and open new dealer counters to expand the overall sustainable sale potential in the territorial market.Analyze territory level data to identify gaps and drive necessary InitiativesAccomplish growth and value upgradation of existing dealer networkOrganize promotional activations and product awareness meets for dealers and contractorsProvide timely feedback on market practices and offerings as an input for scheme design
Dealer Management
Track and solve dealer queries timely to maintain productive relationshipTerritory Value and Volume
Achievement
Dealer network expansionProduct level budget achievementNew products value targetsCollectionsTimely Resolution of Customer Complaints Contractor Activation and
Addition Percentage
Assist dealers in providing solution to his contractors as well as end consumers for any complaints or queriesEnsure availability of material, services and promotional tools to the dealer through co-ordination with other stakeholders
Collections
Ensure payment collections from dealers as per the set benchmarksMonitor the outstanding payments on regular basis and take measure to minimize the over dues
Contractor Management
Ensure enrollment, update points and extend benefits to contractors through dealers as per the defined loyalty program structurePlan and organize product awareness meets for Contractors during new product launches
Customer complain resolution
Investigate and resolve dealer level and customer level complaints within the defined timelines
Reporting and Integration
Co-ordinate with other verticals like project sales and services for lead sharing or any other issue as and when required.Prepare and share reports such as Daily visits report and territory monthly report
Scope of Work
a) Financial Scope (Range of financial spend):
As per budget
b) People Management
Scope (Range of no. of
Direct/ Indirect Reports):
None
c) Geography Coverage (Country-wide/ Statewide / Area-wide)
Area-wide Coverage – One Sales Territory
d) Corporate Coverage
(Company-wide /
Business Unit or Function-wide / Subfunction-wide / Other):
Retail Sales
Key Interactions
Internal
Retail – Focus Products, Projects Sales, Services (APEHS), Admin and Commercial and Retailing
External
Dealers, Contractors and Consumer
Role Requirements / Specifications
Qualifications
Essential
Graduate Degree in any stream (BA/B.Sc./B.Com/BBA/BBM/BMS)Minimum of 50% marks throughout educationGraduation must be through a full time courseApplicants with an Engineering background
(B.Tech/B.E./Diploma/B.Pharma) will not be considered
Desired
Candidates with MBA/PGDM in Sales and Marketing
Previous Experience
Essential
Fresher Desired1 – 2 years of experience in Sales function in any organization
Functional
Competencies
Product knowledgeAnalytical skills
Behavioral
Competencies
Planning and result orientationCommunication skills- verbal and written
Additional
Requirements
Role involves visiting dealer counters which requires extensive travellingRole requires pan India mobility as it is transferrable in natureProficiency with MS – Office, MS – Excel is mandatory Age to be less than 26 years
Document Details
Written By
Durga Prasad/ Ankita Vig
Date
15/06/2017
Validated By
Gaurav Kumar
Date
10th, 12th, Graduate
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