Role & Responsibility:
developing and improving marketing plans unique to different products and services
conceiving and improving existing marketing strategies
networking with suppliers, large contractors, partner organisations and other business stakeholders
conducting marketing research and analysis to produce relevant marketing information and evaluate trends
monitoring ongoing marketing campaigns and spending based on the budget allocated
creating and generating reports related to the key performance indicator (KPIs) of an ongoing marketing campaign
creating engaging and grammatically correct marketing collaterals
ensuring distribution of marketing materials
monitoring market trends and analysing customer activities to identify business opportunities.1)Analytical skills
Often, marketing executives effectively plan and execute advertising and marketing campaigns. They also conduct field research related to the products or services they market. This requires strong analytical skills. Also, a marketing professional may analyse the performance of a current marketing campaign or strategy using their analytical skills. They also use their skill set to analyse consumer data and competitor’s data, conduct financial analysis and stay up-to-date on the latest marketing trends.2)Technical skills
The field of marketing requires some core technical skills to create campaigns and track the performance of the marketing efforts. Proficiency in using different marketing tools and software is a desired skill for this job role. Use different software like project management software, analytical software, communication and presentation software can help you efficiently perform your work-related duties.3)Creativity
Developing new marketing strategies and refining the existing ones requires an excellent level of creativity. The ability to think of new and innovative ideas to compel a customer to purchase your service or product is essential for a rewarding career as a marketing executive. These professionals can use their creativity to brainstorm ideas for advertising or marketing campaigns.4)Communication skills
Marketing executives communicate with different people, including their team members, colleagues, managers and customer base. From developing social media posts to creating marketing materials, marketing executives use communication skills in almost every step. Having mastery of verbal and written communication and understanding how to communicate with various people can help achieve organisational goals.5)Organisation skills
As a marketing executive manages multiple projects and tasks simultaneously, they require excellent organisational skills. The ability to organise their schedule, create marketing campaigns before time and keep track of performance metrics is desirable. Being organised in the workplace helps these executives reduce stress and perform their duties efficiently.6)Copywriting skills
During a marketing campaign, a marketing executive creates a copy of a website, press release, social media posts and ads for print advertisement, which requires excellent copywriting skills. They may also develop a topic of discussion for a TV interview to spread awareness about their product or services. Knowing the fundamentals of copywriting and writing concisely to attract readers is an essential skill to become a successful marketing professional.7)Teamwork skills
Marketing executives cannot operate in silos because they regularly communicate with different departments to develop and create marketing strategies. They may require inputs from the finance or technical team to create campaigns based on budget and requirements. Working as a team, interacting with other departments and listening to what others say is essential for fulfilling all job-specific duties.Job Types: Full-time, Regular / Permanent, Contractual / Temporary, Fresher
Contract length: 6 monthsSalary: INR30,000.00 – INR50,000.00 per monthBenefits:
Schedule:
Supplemental Pay:
Speak with the employer
+91 9011972598
Application Deadline: 05/05/2022
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