Bajaj Electricals Ltd Hiring for Product Manager at Mumbai, Maharashtra, India Full Time

Job Purpose & Scope

To bring focused approach in segment marketing and develop annual GTM plans including Top line and bottom-line for assigned product category & cascading the same to regional level to determine areas of growth.

Responsibilities

• Act as a regular Voice of Sales and Voice of Customer survey to understand the Product gaps and execute action plan to address the gaps
• Carry out Continuous benchmarking of current product portfolio, Propose, Lead & Enhance NPI process
• Ensure correct Pricing and Positioning for all the products with timely revisions as per the market demand
• Achieve and maintain Gross Margins for the assigned category by putting the right pricing strategies in place
• Manage the product launches and phase-outs including adherence to a detailed Product launch plan and effective launch communication
• Take brand ownership and product lifecycle management (product phase-in/out, demand planning) & ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.
• Drive Product knowledge & Value based sales competency among internal teams (Sales, SDM, Funnel, Pre Sales & EPC Tendering) + channels (Channel partners, GFA, Dealers, ) through regular, structured trainings
• Support Sales team in effectively communicating the value proposition of the portfolio to external ecosystem including System Integrators, Contractors, Consultants and End Users
• Engage with Marcom team for all new product launches w.r.t. branding, launch plan, events, collaterals, etc. to ensure effective communication internally and externally
• Handle Public relation strategy in line with big ticket events and shows like INFHRA, .Nxt Upgrade. etc.