Barclays Hiring for Marketing Platforms Executive at Delhi, Delhi Full Time

About Barclays

Barclays is a British universal bank. We are diversified by business, by different types of customers and clients, and by geography. Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company which provides technology, operations and functional services across the Group.

Risk and Control Objective

Ensure that all activities and duties are carried out in full compliance with regulatory requirements, Enterprise Wide Risk Management Framework and internal Barclays Policies and Policy Standards.

Working Flexibly

We’re committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees, globally to work flexibly empowers each of us to work in a way that suits our lives as well as enabling us to better service our customers’ and clients’ needs. Whether you have family commitments or you’re a carer, or whether you need study time or wish to pursue personal interests, our approach to working flexibly is designed to help you balance your life.

If you would like some flexibility, then please discuss this with the hiring manager,and your request will be reviewed subject to business needs.

Hybrid Working

We are currently in the early stages of implementing a hybrid working environment, which means that many colleagues spend part of their working hours at home and part in the office, depending on the nature of the role they are in. We’re flexible on how this works and it may continue to change and evolve. Depending on your team, typically this means that colleagues spend a minimum of between 20% to 60% of their time in the office, which could be over a week, a month or a quarter. However, some colleagues may choose to spend more time in the office over a typical period than their role type requires. We also have a flexible working process where, subject to business needs, all colleagues globally are able to request work patterns to reflect their personal circumstances These requests will be reviewed and agreed for a period of time i.e., will have a start and end date.

Please discuss the detail of the working pattern options for the role with the hiring manager.

Introduction:
Key member of the Marketing Platforms team, supporting with creation, implementation, and reporting on customer focused B2B communications journeys, using marketing automation platforms, to support the business’ retention and growth objectives. Working will the wider Barclays’ Payments team, ensuring Barclays’ Best are followed. There will be a need to develop and maintain stakeholder relationships through service excellence and can demonstrate a commitment to stakeholders’ success. The colleague will be instrumental in helping business stakeholders make key business decisions led by data.

What will you be doing?

• Working with internal teams to manage the marketing automation lifecycle, including requirements gathering, development/build, testing and execution.
• Supporting the creation of our customer contact strategy across multiple automation platforms.
• Proficient data management, segmentation, and reporting skills.
• Optimising and developing our digital communications to increase deliverability and engagement.
• Working with the wider Marketing Platforms team to build better targeted and multi-channel campaigns
• Support the Delivery Lead to test and trial additional capabilities with our marketing platforms, where appropriate
• Strong understanding of data privacy regulations e.g., GDPR and PECR
• Ensuring that a customer focus is at the heart of all campaign activity

What we’re looking for:

• Proven technical experience or education e.g., programming, data management, marketing technology or marketing platforms.
• Experience using email automation or campaign management platforms e.g., Salesforce Marketing Cloud, Eloqua, Adobe Campaign, or another platform.
• Experience in building or using reports to analyse campaigns and make recommendations.
• Proficiency in data management and/or segmentation.
• Demonstrate excellent communication skills and stakeholder management skills.

Skills that will help you in the role:

• Degree in Business, Communications or Marketing
• HTML
• Agile
• Salesforce Marketing Cloud certification
• Experience testing or optimising campaigns
• Barclaycard Payments experience

Where will you be working?

Noida

Be More at Barclays

At Barclays, each day is about being more – as a professional, and as a person. ‘Be More @ Barclays’ represents our core promise to all current and future employees. It’s the characteristic that we want to be associated with as an employer, and at the heart of every employee experience. We empower our colleagues to Be More Globally Connected, working on international projects that improve the way millions of customers handle their finances. Be More Inspired by working alongside the most talented people in the industry, and delivering imaginative new solutions that are redefining the future of finance. Be More Impactful by having the opportunity to work on cutting-edge projects, and Be More Valued for who you are.

Interested and want to know more about Barclays? Visit home.barclays/who-we-are/ for more details.

Purpose, Values and Mindset

We deploy finance responsibly to support people and businesses, acting with empathy and integrity, championing innovation and sustainability, for the common good and the long term.

Our values underpin everything we do: Respect, Integrity, Service, Excellence and Stewardship.

Respect

We harness the power of diversity and inclusion in our business, trust those we work with, and value everyone’s contribution.

Integrity

We operate with honesty, transparency and fairness in all we do.

Service

We act with empathy and humility, putting the people and businesses we serve at the centre of what we do.

Excellence

We champion innovation, and use our energy, expertise and resources to make a positive difference.

Stewardship

We prize sustainability, and are passionate about leaving things better than we found them.

Our Mindset shapes how we take action, living by our Values, driven by our Purpose, always with our customers and clients at the heart of what we do; our Mindset is to Empower, Challenge and Drive.

Empower

Trust and support each other to deliver. Make decisions with those closest to the topic. Include diverse perspectives. Celebrate success and learn from failure.

Challenge

Question whether things can be done better. Use insights based on data to inform decisions. Be curious about how we can adapt and improve. Speak up and be open to alternative viewpoints.

Drive

Focus on outcomes. Deliver with pace. Be passionate and ambitious about what we do. Take personal responsibility. Actively build collaborative relationships to get things done.