Barco Looking For Business Development Manager at Noida, Uttar Pradesh, Full Time

Barco is seeking a strategic and results-driven Business Development Manager to lead growth initiatives for the Control Rooms Business across our APAC region. As Barco transitions from an A/V-driven control room approach to an IT- and OT-driven model with a wider ecosystem of partners and markets, this role requires familiarity and experience working with both networking and process control companies such as Extreme Networks, Honeywell, Emerson, and more, to drive new market opportunities, strategic partnerships, and revenue expansion.

This position will require close collaboration with Barco’s business and technical leaders across the organization, as well as strategic consultants, channel partners and top customers, ensuring alignment between sales, product, and technology teams to successfully execute the company’s transformation strategy. Additionally, the role will be responsible for contributing to P&L modeling and financial strategy, helping shape a sustainable business plan that supports long-term growth.

Key Responsibilities

• Business Development and Partnerships:
• Develop strategic alliances, with a particular emphasis on IT/OT and DCS manufacturers, to integrate business and technical resources that strengthen Barco’s product ecosystem and value proposition.
• Collaborate with strategic consultants, technology partners, and Barco’s internal leaders to ensure effective execution of business growth initiatives.
• Build a framework for scaling existing and new alliance partners.
• Research and develop ancillary IT technology leaders as ecosystem and alliance partners.
• Provide secondary support for the overall ecosystem and alliance partner program within Barco Control Rooms as part of the Strategic Business Development team.
• Sales Collaboration and Execution:
• Work closely with regional sales teams to provide expertise in complex solution selling, ensuring strong deal progression and closure rates. Serve as their SME around the ecosystem and alliance partner program.
• Support C-level engagements with enterprise customers to articulate the value of Barco’s IP network-based visualization, collaboration, and AI-driven control room solutions.
• Establish and track KPIs to measure business development success, refining strategies as needed.
• Industry Thought Leadership & Internal Collaboration:
• Represent Barco at industry events, trade shows, and customer forums, positioning the company as a thought leader in mission critical environments.
• Stay ahead of market trends, competitive landscape, and emerging technologies, providing insights to the global sales leadership team.
• Work cross-functionally with Barco’s business and technical teams, ensuring alignment between sales, product base, innovation, and financial objectives.

Qualifications & Experience

• 10+ years of business development, sales, or strategic partnerships experience within the control room, AV/IT, networking, specific vertical industries mentioned, and/or mission critical spaces.
• Proven track record in enterprise solution sales, with experience engaging global customers and government agencies.
• General business knowledge of IT/OT networking, with a strong preference for experience in Extreme Networks solutions.
• Ability to articulate the business value of mesh networking and SDWAN technologies, aligning them with customer needs in mission-critical environments.
• Experience working with channel sales models, VARs, and Strategic Integrators, primarily in India.
• Ability to collaborate with strategic consultants, technology partners, and Barco’s internal leadership to drive innovation and sales growth.
• Strong executive presence and communication skills for engaging C-suite stakeholders.
• Willingness to travel as needed.

D&I Statement

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