The main purpose of this position is to achieve sales targets and grow the business in Hospitals/ Nursing Homes under coverage by creating demand for the medical products through personal contacts with key users, influencers and through education.
Meeting secondary sales targets
Conversion- Demand generation translating into sales
Maintain/Mine converted accounts
Conduct periodic clinical education (ISPs) to promote best practices
Build nurture KOL relationships
Principal Responsibilities
End User work
Cover Hospitals/ Nursing Homes and customers (doctors, nurses, paramedics.) as defined.
Promote product range as per norms defined.
Build and maintain relationships with all customers through a regular contact.
Organize, conduct in-service workshops and train users on BD products.
Handle all customer complaints satisfactorily.
Work in an account extensively (covering various departments) to ensure usage of new products introduced.
Secondary Sales Management
Grow sales by selecting and developing approved new accounts. Broadening the product range / volume in the existing customer base.
Achieve targets as agreed with the Branch Manager.
Process
Gather market information on competitor activities, trends practices and communicate them in a timely manner to The Area Sales Manager.
Ensure that orders generated from Accounts are supplied on time and in full (quantity range).
Maintain MIS in the agreed formats for
Customer Profiling / Prospecting
Must Call list updation / field reporting
Secondary sales statement and monitoring.
Unique Knowledge Skills
Technical Skills
One to many communication ( resulting in good ISP s)
Objection handling techniques
Key account mapping
Persuasive Communication Skills
Presentation and negotiation skills
Product Knowledge
Analytical Problem Solving
BD SUCCESS FACTORS
Customer focus
Action orientation
Result orientation
Contacts (Internal External)
Internal
Area Sales manager
Brach Manager
External
Doctors, Nurses, Paramedics
Purchase Officers
Critical Challenges
The key challenges in this position is to project BD or create an image of BD, as an organization promoting best medical practices in terms of education and retaining / growing key accounts.
BD is a global medical technology company that is advancing the world of
health by improving medical discovery, diagnostics and the delivery of
care. BD leads in patient and health care worker safety and the
technologies that enable medical research and clinical laboratories. The
company provides innovative solutions that help advance cellular
studies and genomics, enhance the diagnosis of infectious disease and
cancer, improve medication management, promote infection prevention,
equip surgical and interventional procedures, optimize respiratory care
and support the management of diabetes. The company partners with
organizations around the world to address some of the most challenging
global health issues. BD has more than 45,000 associates across 50
countries who work in close collaboration with customers and partners to
help enhance outcomes, lower health care delivery costs, increase
efficiencies, improve health care safety and expand access to health.
For more information on BD, please visit www.bd.com.
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