British CouncilHiring for Regional Head of Marketing , Exams – Asia Pacific at Mumbai, Maharashtra Full Time

Location: Mumbai, South Asia, IN

Company: British Council

Transformation has resulted in changes in skills requirements, roles, and numbers of roles required in the new operating model. The roles in the new operating model will be restricted to employees in the selection pool in the first instance. Selection for any jobs that remain unfilled following the agreed selection process will be conducted in line with the Global Recruitment policy.

Job Title: Regional Head of Marketing, Exams – Asia Pacific

Role Purpose:
The overall purpose of this role is to lead the Exams Marketing team in Asia Pacific (excluding China), helping to ensure the British Council meets its overall strategic objectives. The Head of Marketing, Exams, Asia Pacific coordinates the Exams Marketing team and plays an important role in defining objectives, roles, and goals, working closely with others in the Exams Strategic Business Unit (SBU) across the region to drive and deliver more effective and impactful marketing activities across both B2C, B2B and B2G markets.

Role Context:
Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff, and demonstrate our impact.

The Exams portfolio spans English proficiency testing, including the world’s leading English test, IELTS and the British Council’s own Aptis test, as well as a wide range of UK schools and professional qualifications. Our work promoting and delivering exams underpins the international higher education student market in the UK.

This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.

Main accountabilities but not limited to the following:
Consultancy, analysis & problem-solving:
Leads the development of the Asia Pacific long-term strategic marketing plan and manages its implementation, evaluation, and revision thereafter, in consultation with and support of Regional Exams Directors.

Provides functional direction to market intelligence and research projects ensuring they support and inform planning and decision making.

Shapes and supports strategy as a member of RELT, Global IELTS and Aptis Marketing teams and global marketing capability.

Leads the marketing team to implement best practice in marketing and provides advice to ensure high quality, effective and compliant marketing efforts.

Leadership & management:
Provides leadership, advice and support to the Exams Marketing team across Asia Pacific, creating a high-performance team sharing knowledge and professional inputs.

Plans and prioritises own work activities and those of others to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.

Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

Leads the organisation in staying current with industry innovations and trends, best practices and identifying relevant opportunities to support business objectives.

Promotes and considers equality, diversity and inclusion with colleagues and managing teams.

Subject and Sector Expertise:
Defines and delivers outstanding, differentiated marketing activities across the marketing mix (7Ps) to maximise ROI and contribute to the ongoing success of Asia Pacific Exams.

Effectively evaluates and leverages the use of customer, market and competitor data in supporting marketing and new product development decisions.

Identifies and analyses new product/service opportunities for Exams in Asia Pacific, making and implementing recommendations.

Leads the acquisition strategy for exams products in Asia Pacific ensuring leadership in market share and continuous growth.

Directs the British Council Asia Pacific Exams profile and social media campaigns that support the marketing roadmap and differentiates the British Council within the market.

Helps to define KPIs and metrics used to monitor and evaluate performance and draws on data to make continuous improvements.

Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Commercial and financial management:
Owns the overall Asia Pacific Exams Marketing budget and ensures processes are in place to effectively manage spend.

Uses agreed corporate systems and processes, plans and manages the budget for agreed projects and initiatives.

Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.

Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship and stakeholder management:
Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.

Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Role specific knowledge and experience:
Essential:
Degree or professional qualification in marketing and communications or business or demonstrable level of equivalent experience

Fluency in written and spoken English

Considerable experience in developing marketing strategies and plans within a large and complex organisation

People management experience leading large teams

Experience in the design and delivery of plans to support programmes/products

Experience in providing direction, oversight and coaching on the delivery of marketing plans and activities

Experience in effectively negotiating budgets and resources with senior stakeholders

Desirable:
Postgraduate degree in a relevant field, e.g., marketing and communications and business studies or demonstrable level of equivalent experience

Substantial marketing/ sales experience

Experience in a global organisation

Knowledge of and experience in the education industry

Further Information:
Pay band: PB9 / SMP

Location: Candidate can be based in APAC and should possess the right to live and work in the country of residence

Role Type: Business, Partnership and Programme Development

Department: Marketing

Contract type: Full Time

Duration: Indefinite Contract

Last Date of accepting applications: 14th March,2022 (Monday)

We are committed to policies and practices of equality, diversity and inclusion across everything we do. We will support all employees to make sure their behaviour is consistent with this commitment. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.