Capgemini Hiring for Social Paid Media| 5 to 7 years | Kolkata at Kolkata, West Bengal Full Time

Google AdWords:
Managing Adwords account, account setup, integration with Analytics and Keyword analysis, Ad copy writing.

Optimizing Adwords account for better ROI for the client.

Acquiring knowledge about all latest features of Adwords

Expert in landing page optimization

Knowledge in Conversion tracking optimization

Having knowledge in Youtube video ads

Primary Skills

Social Media Optimization & Marketing:
Successfully handled many projects like Facebook page management, Facebook Ads and LinkedIn Ads management and optimization, expert in generating awareness, branding Likes, sales from Facebook with cost optimization.

Good knowledge about the behavior of people in social media, understanding about consumer behavior, best time of posting depending on the business type.

Getting the best visibility, do’s and don’ts in social media for branding, sales and reach.

Youtube channel optimization

Secondary Skills

Conversion Tracking & Landing Page Optimization:
Analyzing the current conversion rate and the process of conversion.

Finding out reasons which are responsible for limiting the no. of conversions by various testing like A/B testing, Multivariate testing.