catalysta Hiring for Digital Marketing Specialist at Calicut, Kerala, India Full Time

Job Description

Roles & Responsibilities: Responsible to Plan, execute, review, revise, measure and report performance of digital marketing campaigns and assess against goals & KPIs exclusively on Google AdWords.Take complete ownership of digital promotion budgets on Google AdWords based on key insights and trends of past campaigns and ensure it achieves desired goals.Ensure day to day implementation of paid search tactics that include keyword development, budget allocation, as well as campaign optimization, planning and executing digital media campaigns based on the clients objective.Create Ad Campaigns, Monitor, Review, Improve & Send Reports to find new opportunities to drive traffic & lead generation programs to measure ROI.Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsConduct keyword research, A/B testing, and analyze campaign performance.Assist in the formulation of strategies to build a lasting digital connection with consumersProvide creative ideas for content marketing and update websiteMeasure performance of digital marketing efforts using a variety of Web analytics toolsDriving targeted and loyal traffic to the website through effective community-buildingDesired Candidate Profile: Proven working 2+ years of experience Google Adwords.Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns.Well-versed in performance marketing, conversion, and online customer acquisition .Up-to-date with the latest trends and best practices in SEO,SEM & SMM .Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.Experience with A/B and multivariate experiments to prove usability.Ability to analyze data and provide evidence-based recommendationsCritical thinker and problem-solving skillsGood time-management skillsGreat interpersonal and communication skillsSkills and experience in creative content writingWorking knowledge of ad serving toolsPerfect knowledge of web analytics toolsJob Types: Full-time, Walk-InSalary: INR15,000.00 – INR35,000.00 per monthBenefits:

• Cell phone reimbursement

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

Speak with the employer
+91 9895230003