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Private Jobs / Private Sector
CavinKare Hiring for CavinKare – Senior Brand Manager at Chennai, Tamil Nadu, India Full Time
- Developing in-depth understanding of the Category
- Market, Category & Brand assessment for each of the products developed
- Estimating market potential, planning launch quantities
- Conceptualizing & developing products across brands in line with respective core brand strategies
- Creating GTM (Go To Market) strategy for new products
- Participating in Market Research & understanding consumer need-gaps
- Collaborating with R&D, Packaging teams to develop products to address consumer need-gaps
- Packaging development including design & structure of products
- Iterative consumer interactions to perfect product development including product performance, packaging, etc.
- Interacting with agencies for creating & executing all creatives to ensure consistency with Mother brand
- Collaborating with multiple stakeholders to launch products in time
(ref:iimjobs.com)