5-10 years
Navi Mumbai
650000 (INR) – 800000 (INR)
– Develop creative and engaging social media strategies – Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube, adapting content to suit different channels – Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, etc – Create engaging multimedia content (and/or outsource this effectively) across multiple platforms – Develop, launch and manage new competitions and campaigns that promotes the organisation, the brand and its products – Form key relationships with influencers across the social media platforms – Undertake audience research – Manage and facilitate social media communities by responding to social media posts and developing discussions – Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights, etc – Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity – Analyse competitor activity – Recommend improvements to increase performance – Set targets to increase brand awareness and increase customer engagement – Execute paid campaigns across all social media channels to increase the reach of the brand, increase the engagement, generate leads, increase the audience in the social media handles, etc – Manage a budget for social media activities – Educate other staff on the use of social media and promote its use within your company (in-house roles) – Encourage collaboration across teams and departments
Education Qualifications
Behavioural Profile – A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers – Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques – Knowledge and understanding of algorithms and search engine optimisation – Creative skills for contributing new and innovative ideas – Strong communication and people skills for articulating ideas to colleagues and clients – Leadership qualities to lead and motivate a team – Excellent team working, collaboration and networking skills – Organisational skills, with the capacity to prioritise and work across multiple projects – Project and campaign management skills – The ability to work well under pressure in order to meet deadlines – Skills in data analysis and interpreting statistics – Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers – An eye for detail and the ability to work accurately – Motivation and commitment.
Desired Skills Social Media Manager
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