CIEL HR Services Hiring for Ciel/sel/26623: Content Developer at Mumbai, Maharashtra, India Full Time

Job Description

#Urgent Requirement for Content Developer Content Writer # Health Care Industry Role: The Content Development role is responsible for ideation and creation of all branding & advertising content across the entire Health Product portfolio. This would include product brochures, whitepapers, case studies, blogs, as well as advertising content for digital media platforms – Linkedin, e-mail, and Search Engine Marketing, in line with the annual Marketing calendar. This role will involve liasoning with the Head of Marketing, Product Management team, and the Graphic designing team. The content needs to be informative & engaging for healthcare providers in the US, and is expected to be a good mix of Industry trends + Health Products & features. Your content strategy should capture the attention of those who experience it, and communicate the right message. For this, you need to have a creative flair and a strong ability to translate requirements into workable content and designs. If you can communicate well and work methodically as part of a team, we would like to meet you. The goal is to create the right brand identity & brand recall for Health & its products in the minds of current & prospective clients. Education:

• Bachelor’s degree in communications, journalism, arts or related fields is a must
• Master’s degree/certification in mass communication, journalism, project management and general management degrees would be a added advantage

Role Prerequisites:

• Minimum of 4-6 years experience in an ad agency / Publication / Corporate Firm is a must
• Experience in developing & deploying cutting edge Marketing content is a must
• Thought leadership engagements preferably in a B2B environment with the need and desire for customer outreach is preferred
• Proven experience in the tenets of content strategy, social media imagery and communication
• Ability to create presentations and basic strategy for required objectives is a must
• Knowledge of social media is a must
• Demonstrates creativity and documented immersion in copywriting & design
• Experience in creating content for prospective & current clients is preferred
• Proficient working knowledge of HTML and SEO
• Prior experience in healthcare domain is preferred
• Prior experience in US facing content / clients is preferred

:

• Responsible for building and owning content for all platforms which reinforces what we do at an Organization level, product level & feature levels
• Manage content pipeline in line with the Annual Marketing calendar that focus on creating product awareness & consideration for clients
• Advise company leadership on content strategies, including clear message alignment and channel selection for lead generation activities
• Work collaboratively with various teams including Product Management & Marketing, Internal Communication, Digital Marketing, Public Relations, Human Resources, Technical Staff, and Leadership to ensure consistency and brand standards
• Seek new methods and creative strategies to increase internal and external awareness of key events and changes in the product pipeline including the launch of new products, Product rebranding & positioning, special events, & thought leadership articles
• Research & recommendation on the right and latest content hosting platforms & formats
• Work cross-functionally to build content strategies that engage prospective and existing clients, drive brand affinity; serve as a trusted content advisor to the stakeholders
• Develop metrics to effectively monitor the impact of new content, campaigns and events
• Submit regular reports to Marketing leadership

Requirements:

• Excellent written and verbal communication skills
• Proficient in thought leadership & B2B communications
• Proficient in Microsoft Office suite (Word, Excel, and PowerPoint) and/or Google suite (docs, sheets, slides)
• Professional interpersonal skills
• Creative thinker and problem solver
• Ability to manage multiple projects simultaneously
• Ability to work independently to meet deadlines
• Ability to work in a collaborative, creative team environment

Interested Candidate can rush their CV to tripti.mishra@cielhr.com