Division
India Business
Department
Government Institutional Sales
Employment Type
Permanent
Job Purpose
To maximize business opportunities in the Reimbursement for all Cipla Limited brands in India. The role holder is responsible managing the key accounts in reimbursement sector and including management of overall commercial performance of the institutional business and developing key relationships. He / she is responsible for working with sales team and cross-functional Cipla stakeholders to ensure appropriate level of support for an account, including identification and development of additional revenue opportunities.
Accountabilities
• Develop the strategic plan for institutional sales in the Reimbursement accounts for the region by taking a short-, mid- and long-term view of the business
• Analyse and understand the impact of macroeconomic factors and industry trends on the Reimbursement institutional sales business and create account plans accordingly to optimize sales opportunities
• Conduct sales analytics for the entire region for Reimbursement institutional sales to help draw out trends that impact the future business plans and provide inputs to the business manager for driving growth
• Stay updated about changes in terms and conditions, criteria for selection of products, competitor mapping with public bodies like Health Ministry – Secretary and Joint Secretary (Health), CGHS Directorate, Board Members of Railways, Director General Armed Force Medical Store, Medical Commissioner, ESIS and international agencies helping state-wise purchase. • Experienced managers in a key account management function, responsible for agreed upon targets for the assigned accounts. Primarily responsible for key stakeholder relationships within targeted accounts, develop deep understanding of individual customer needs and identify mutually beneficial solutions for both Cipla and customers through creation and execution of account business plans.
• Responsible for complete ownership of assigned Key Accounts; develop product specific and portfolio strategies in line with goals and customer needs; align Account. strategy with other key Sales, Marketing, Patient Access, Medical and Managed Care functions and ensures cross-functional resources and support. Track tenders released by Reimbursement accounts and collaborate with institutional teammates to respond in a timely manner.
• Leads negotiations, contracting, pull-through and formulary management with assigned Key Accounts. Creates and implements programs designed to build long-term relationships with Accounts, based on deep understanding of the customer organization, structure, business strategy and Priorities. Builds and sustains long-term customer partnerships with assigned Key Accounts, based on deep understanding of the customer organization, structure, business strategy and priorities.
• Leads cross-functional Account teams and other assigned resources to develop and deliver Account business plans. Acts as mentor to other Key Account Managers by sharing best practices on contracting, Account plan development and execution and knowledge of product/disease states, customer segments, and healthcare
environment and regulations.
Job Location
Relevant experience:
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