Cogniter Technologies Hiring for Digital Marketing Specialist at Chandigarh (Punjab), Full Time

Job Description

Experience in SEO On page & Off Page,keyword analysis, site audits & conversion analysis.
Experience in meta keywords searching,h1 and h2 tag, creations of sitemap.xml, robots.txt etc.
Creation of SEO strategy for websites;detailed site analysis with document tactics.
Analysis of latest algorithm changes & modification of content,links etc; development of quality keyword portfolio & link-building strategies.
Experience in SEO On page and Off Page,keyword analysis, site audit & conversion analysis.
To fully understand business objectives (e.g. leads target, profit margins & Cost per acquisition) and be able to translate this into PPC strategy and action plans
Building and handling Search & Display SEM (Pay Per Click) Accounts (Including Google, Yahoo, MSN etc.)
Keyword research, landing page optimization, bid optimization for definite results
Hands on experience in CRO (conversion rate optimization) techniques for the project success
Uploading 1000s of keywords in across multiple regions, replicating accounts for other networks/devices.
Meeting daily budget spent target and Ensure optimal campaign performance.
Analyze Clicks and Conversion data, ad expenses and highly ROI driven. Analyzing and sending daily report of various SEM accounts to US office.
Utilize other critical feature like time scheduling, geo targeting, bulk uploading, demographics and lists etc.
Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop
Education: Any Graduate
Industry: Others – other Industry

Skills Required