ContactPoint Hiring for Saas Marketing Manager at Remote, India Full Time

Job Description

Who are we?
ContactPoint 360 is a global BPO with locations in Canada, The United States, Colombia, India, the Philippines, the United Kingdom, Greece, Mexico and Jamaica. ContactPoint 360 takes a new hybrid approach to the customer experience by offering full-service omnichannel contact center solutions, digital transformation experts, and full-stack developers all working together to assist our clients to connect with their customers via all points on the customer journey compass. Our ability to aggregate such a wide array of talent, technology, and expertise across the world within one agile organization is what adds the 360 to ContactPoint.
Responsibilities :

• The Efficient Hire Marketing Manager is responsible for leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration amongst sales, alliance, customer success, and product teams

• You will have a strong marketing background with excellent communication skills and attention to detail

• Develop and execute marketing plans with specific objectives across various industry verticals, brands, partner channels, and direct lead sources

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly with formal proposals and recommendations on tactics

• Develop and produce marketing and communication materials, including email marketing, social media, and digital support for webinars, digital events, and field marketing efforts

• Execute key outbound and inbound marketing initiatives including email campaigns, social ads, landing pages, content development and event planning

• Design, test and evolve lead nurturing tactics to generate more qualified leads

• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

• Other duties as assigned

Qualifications :

• Bachelor’s degree in marketing, communications, or related field
• 4-6+ years B2B SaaS/Technology-based marketing experience

• Excellent ability to think innovatively whilst being technologically sound and a fast learner

• Very strong operations perspective, with excellent organizational skills and the ability to deliver within a fast-paced environment

• Keen eye for detail and the ability to manage multiple tasks simultaneously

• Desire to work in a team-oriented environment yet be able to work independently and take initiative

• Excellent interpersonal and communication skills (both verbal & written)

Candidates should be willing to work in EST Time Zone