About Cult:
Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
Job Summary:
As a Brand Manager for Cult Products, you’ll own the end-to-end brand experience across one or more product verticals. You will define positioning, develop brand-led marketing strategies, and activate campaigns across digital, retail, influencer, and ATL/BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.
Key Responsibilities:
Qualifications and Skills:
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