Danone Hiring for Assistant Manager – Marketing at Mumbai, Maharashtra, India Full Time

About Danone Group

Mission: ‘Bringing Health through Food to as Many people as Possible’

Danone is a global leader in food and beverages, focusing on Essential Dairy and Plant-based products, Waters, and Specialized Nutrition. Our mission is to bring health through food to as many people as possible by creating nutritious products, raising awareness about healthy eating and drinking habits, and conducting our business sustainably.

Danone’s dual focus on commercial performance and societal responsibility, combined with an ongoing commitment to innovation and the strengthening of its health-oriented brands, has resulted in strong performance worldwide. With nearly 90,000 employees and products sold in over 120 markets, Danone has generated more than €27 billion in sales annually.

More information can be found at www.danone.com.

About Danone India:

India is among the countries in the AMEA zone wherein Danone has its presence. Danone operates in India as Nutricia International Pvt. Ltd, focusing on nutrition with a range of products catering to pregnant mothers, infants, young children as well as adults. These products are manufactured in India and sold under recognized brands such as Aptamil, Dexolac, Nusobee, and Protinex, to name a few. Danone employs over 1,000 individuals across India and generates a turnover exceeding €150 million. The company’s head office is in Mumbai, Maharashtra, with a manufacturing facility situated in Lalru, Punjab.

More information can be found at https://www.danone.in/

Job Summary:

Lead brands and ensure impactful marketing outcomes by enhancing brand equity, and support sales through innovative campaigns and training. Collaborate cross-functionally to address stakeholder pain points, optimize processes, and implement consumer-focused growth initiatives. Deliver competitive growth and successful execution of projects on new introductions and local innovation.

Roles & Responsibilities

• Managing and leading the portfolio shaping and management.
• Build short and long-term effective strategies for the brand in line with the overall marketing strategy of the company. Gain positive accelerated impact on brand health parameters like awareness, usage, consideration & imagery
• Designs and communicate winning marketing communications. Supports sales team through innovative/ relevant marketing campaigns and enhancement of sales communication materials,
• Understand Sales team pain points & Customer pain points and provide the right solutions to drive equity
• Periodic product presentations and necessary training on products and in-clinic conduct.
• Analyze, evaluate, and recommend growth strategies in liaison with R&D, Sales and Regulatory teams and relevant external agencies.
• Identifies as well as creates network of KOLs to build strategic relationships for driving brand objectives
• Develop robust processes or improve the current processes on business reviews and performance/ KPI tracking – Marketing programs, Sales Trends, Supply Chain, New product launch
• Understand consumer pain points/challenges and work closely with digital team to create robust plans to drive consumerization.

Key Results Areas for the Role:

• Financials – Achieve Targeted Revenue and manage A&P for the respective brands
• Market Share Targets by Categories, Products, Market & Stores
• Projects, NPDs & Campaigns
• Marketing Visit & Consumer Contact
• Draft and implement effective campaign driving business growth

Profile required

• Candidate with 6 to 8 years of relevant experience in medical marketing
• 2 to 3 years of initial sales experience preferred
• Past experience in Pharma companies is preferred