Dista Technology Hiring for Product Marketing at Pune, Maharashtra, India Full Time

Job Description

Product Marketing Specialist at Dista is responsible for –

• Designing product assets and collateral to promote our unique selling point. Setting the Dista products apart from the competition

• Have clarity on the foundation and vision of the product(s) and be able to communicate that to the internal Sales teams, enabling them to sell better to the customers

• Own all sales collateral for the Sales team

• Own all product collateral for the Product Management team

• Have in-depth insights into the competitive landscape, channel partners and customer universe

• Responsible for primary and secondary research, surveys and data gathering to provide to the product development team

Product Marketing Specialist is a collaborative role expected to work with Sales, Product Management, Corporate Marketing and leadership to own and influence the following metrics –

• Revenue – through new customer acquisition, upsell/cross-sell, demo uptake

• Product Adoption and Usage

• Close or Win rate

• Usage of product marketing assets by Sales

• NPS

Responsibilities

• Develop differentiated, persona-sensitive positioning and messaging for Dista products and business solutions

• Understand buyer personas and apply them across marketing and promotional campaigns as well as sales tools

• Understand the competitor landscape in relation to your product area to accurately position and differentiate Dista products against various competitors across multiple segments

• Be the product spokesperson and evangelist, supporting a wide range of opportunities across external and internal mediums

• Work closely with marketing and develop content to drive marketing programs to create awareness and demand

• Work with multiple functions and teams within the organization such as Product, Customer Success, Sales, and Marketing, and ensure successful development and delivery of promotional programs

• Aid Sales Enablement, help convey the value proposition to sales teams and help the sales cycle

• Work in tandem with the Engineering and Integration team to highlight the latest and high-value features in our product demos

About the candidatePassionate about understanding client pain points and addressing them. The candidate should be self-driven, own projects from the get-go, and keep teammates on trackYou are comfortable creating materials for a wide range of internal and external audiences. You’ll need to get technical to understand the product and prepare product marketing collateralYou are proactive and self-directed; on a day-to-day basis, you’ll often set your own agenda. Lastly, strong people skills are essential: you’ll be working closely with staff ranging from entry-level employees to senior executivesQualifications

• 1-2 years of B2B software or SaaS product marketing experience, a strategic thinker with successful hands-on execution, and strong leadership skills

• Skilled problem solver with a growth mindset is a must

• Experience of success in a fast-paced, growth company developing successful go-to-market strategies and improving sales teams’ effectiveness

• Strong data analysis and written communication skills

• BS/BTech degree required. Master’s degree preferred but optional

Key skills required

• Having a deep understanding of our buyer persona and the market

• Excellent written and oral communication

• Be able to collaborate with cross-functional teams

• Market research and analysis

Preferred experience/skills

• Experience working in a dynamic environment

• Proficiency in analyzing research data

• Experience marketing products to professional services businesses

Job Types: Full-time, Regular / PermanentSalary: INR500,000.00 – INR1,200,000.00 per yearBenefits:

• Flexible schedule
• Health insurance

Schedule:

• Flexible shift

Supplemental Pay:

• Shift allowance

Experience:

• Marketing: 2 years (Preferred)
• B2B Marketing: 1 year (Preferred)