EASYRECRUE Hiring for Senior Manager Social Analytics And Insights at Mumbai, Maharashtra, India Full Time

Job Description

Understand social media data, and translate it for stakeholders (client, account management, creative, planning and media teams.) The analyst will be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.
 Responsible for monitoring social media initiatives of our clients, and implement best practices. Measure and analyse owned content published on brand channels.
 Suggest targeting recommendations, A/B testing for paid efforts on social media.
 Set measurement metrics for the brand and create reports (weekly/ monthly/ campaigns, etc.), visualize data, derive learnings and ensure that learnings from these reports are implemented.
 Create constructed queries for social listening that will monitor the conversation for the brand, as well as the competitive landscape. He or she will have to uncover drivers of social buzz and online sentiment.
 Identify habits, preferences and trends of the audience and suggest ways to reach a broader audience.
The candidate would ultimately be working towards strengthening the online presence of brands through effective digital strategies.

Additional Information

 Must have strong analytical skills to be able to interpret social/ digital media data and attribute it, identify emerging trends and popular formats.
 Must be able to visualize data, articulate actionable insights based in the form of a brand audit, a competitor audit, or a research report.
 Needs to have a deep understanding of how different social networks (Facebook, Twitter, Instagram, YouTube, Linkedin) operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.
 Listening and monitoring: In-depth knowledge of using monitoring and listening tools such as Locobuzz, Konnect Insights, Sysomos, Crimson Hexagon, Brandwatch, Sprinklr, etc.
 Digital media analytics: In-depth knowledge of analytics tools such as Rival IQ, Unmetric, Google Analytics. Understanding of analysing data from Facebook, Instagram and Twitter analytics.
 Consumer insights: Know-how of additional tools like Google trends, Facebook audience insights, Google Adwords, Global Web index, etc. would also add value.
 Online Reputation Management: Actively monitor and review user comments, suggestions, feedback and complaints across platforms in real-time, using related tools.
 Promptly respond to negative comments, feedbacks, redressing complaints within clients specified turn-around time.
 Strong problem-solving and critical thinking skills.
 Communication, time management and multitasking skills are good to have.
 Experience of working with / leading a team is must .

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