POSITION’S OBJECTIVE: (Brief on position’s objective)
Responsible for design of digital communication collaterals
KEY RESPONSIBILITIES:
· Create Visual Concepts
· Develop design layouts for digital marketing campaigns – Social Media, Performance Marketing, Apps, OTT & Blogs
· Meet with production houses/agencies and the art director to share learnings for improvement of content generation
· Determine the message the design should portray with internal stakeholders & External Digital Marketing Agencies
· Team Coordination with internal clients and partners
· Should be able to construct unique campaigns and create variations so that the team is able to get higher success rate basis the evolving performance marketing algorithms.
· Concept Design, gather Facts, process, brainstorm and refine design ideas
· Coordinate release and processing of files at printer and prepress
· Communicating with product teams as per need
· Visiting Stores to learn about the Products and their communication needs
· Support Markets and businesses with Communication design collateral. Maintain quality standards and adhere to deadlines in case of need
· Work closely with team and provide support. Maintain a positive work environment
Knowledge & Skills:
· Strong knowledge of best practices in creative design for Digital Marketing across Meta, Google, Apps & OTT
· Ability to make .gifs/edit short length videos
· HTML skills to code responsive emails & blogs
· Knack in innovative design
· Pro in Visual Ideation/ Concept Design
· Skilled in typography
· Knowledge of working on relevant Adobe software
· Good communication skills including English
· Facilitating brainstorming for ideas
· Additional knowledge of printing & production
· Ideally should have worked for Apparel & Lifestyle brands for at least 1-2 years
Interested candidates send their resume at anamika.kushwaha@fabindia.net along with portfolio.
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