Role: Marketing Executive at Game development companyRequirements:
1) Minimum 3 years of proven experience, MBA in Marketing or PGDM in Marketing.
2) Exceptional verbal and written English communication
3) High level knowledge of marketing funnels and how to drive traffic to app
4) Innovative, creative and result oriented approach
5) Ability to multitask, do what it takes attitude and out of the box approach.
6) Experience in creative content writing and sound knowledge of web analytics
7) Full understanding of all social media platforms with B2C approach
8) Eye for visuals and detailsJob role & responsibilities:
1) Conceptualize, develop and execute marketing strategies and promotional activities for user acquisition accross all modes of marketing and also improving upon existing strategies to strengthen online engagement.
2) Active involvement in Search Engine Optimization ( SEO) & SEM
3) Collaboration with management and graphics team for developing innovative creatives, scripts and captions.
4) Conduct Field visit to collaborate with ad agencies, promotional material suppliers, influencers, ambassadors to help marketing project come to fruition.
5) Track the daily progress of all marketing initiatives and strategies, plan, control, evaluate and generate marketing reports.
6) Implement market research and keep up to date with the latest market trends to identify new opportunities to develop our game strategy
7) Contribute engaging ideas for creative content for social media platforms and assist in the development of monthly social media content calenders.
8) Ensure all conversations are properly tracked via website & app
9)Ensure achievement of internally defined revenue targets through performance marketing
10) Work with business stakeholders and curate marketing campaigns to solve business needs
11) Identify relevant platforms, influencers, publishers, agencies, network etc to collaborate and execute best in class marketing campaigns
12) Excellent stakeholder management and negotiation skills with a knack of implementing practical marketing solutions
13) Make persuasive Email and SMS marketing strategies
14) Possess extensive network connections for deploying marketing strategiesSoftware / tools knowledge required:
1) DART
2) Google Analytics / HotJar / Piwik
3) Atlas
4) NetInsight
5) WebTrends
6) Get response/ MailChimp / Sendinblue
7) Instapage / Optimizely
8) Contently
9) Ahrefs / DeepCrawl / SEMrush
10) Google Display Network
11) AdRoll , Google Ads, Admob
12) Google keyword planner
13) BuzzSumo
14) Hootsuite
15) SimilarwebJob Types: Full-time, Regular / PermanentSalary: From INR25,000.00 per monthBenefits:
Schedule:
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