GoldSikka Limited is part of a diversified three decades old Aztar Group. Est. in 1990, which specializes in Print Media, Tech Application, Insurance Broking, Data Analytics, Ecommerce, Non Tangible Asset Management, Property Underwriting, Corporate Law Advisory and Activations. GoldSikka is an Indian based organization which has vast experience in dealing with gold. It primarily selling pure gold and gold ornaments. It also sells gold in Digital form to its customers, which is the most best and secures way of storing gold.Roles and Responsibilities: Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising Maintaining our social media presence across all digital channels. Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateKey Skills: Masters degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement.Job Types: Full-time, VolunteerSalary: INR30,000.00 – INR40,000.00 per monthSchedule:
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