H&M Hiring for Content Editor at New Delhi, Delhi Full Time

H&M is a fashion brand, offering latest styles and inspiration for all- Always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome! But H&M is more than just fashion. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future. Visit hm.com for more information or follow @HM for daily inspiration

Job Description

Content creation

• Be fully immersed in the local daily customer communications plan to understand customer need, purpose and effect of local activities
• Closely collaborate with Media specialists and E-commerce teams to create the best customer relevant content, optimized for customer target groups, channel characteristics and best practice
• Based on global guidelines, templates and brand identity, create master briefs for email, hm.com teasers, push and social for all local activities (full price & deals). This includes writing copy in English and Swedish, choosing images from image banks, securing a relevant product assortment selection and composing layouts in existing templates.

Content coordination

• Brief & coordinate with Regional Production Hub team so they can execute translations, versioning and publishing of local content
• Point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created content
• Coordinate with the Global Media team to ensure that the latest guidelines and templates are used

Analysis & Follow up

• Create variations of copy and content to enable AB tests in email, push and hm.com
• Conduct analysis on how the local content performs for the different customer target groups and visualize learnings in a sharable format
• Share content insights & learnings with local, regional and global teams (quarterly creative reviews)

Customer targeting

• Be fully immersed in the different customer target groups to understand how content should be crafted and composed in the most relevant way
• Based on customer insights and data, secure that the content created is what the customer wants and what creates the best effect towards the set KPIs

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Qualifications

• Marketing or Creative copy/Design degree – if not, at least 3 years of working experience in content editor roles in agency or client side (preferably within fashion)
• Great copywriting skills in English and Swedish and used to writing about fashion
• Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
• Good understanding of content in digital channels such as email, push, social and websites
• Good knowledge of working in creative tools and MS Office package
• Good Analytical ability and insights driven, Structured, Organized and Efficient
• Excellent collaborator who is openminded, straightforward and cultivates a strong feedback culture
• At least 3 years of working experience in above areas

·• Have experience from writing copy and creation of content stories for digital channels

·• Have experience from coordinating with many stakeholders and teams

·• Content editor / creation experience from fashion retail and/or creative agency High contribution – performing consistently well on WHAT and HOW in your current role

• No disciplinary concerns

Additional Information

If you feel that your passion, personal values, ambition, and experience are a match, then please apply by April 03rd, 2023.

This position is based at Support Office, Saket, New Delhi and will report to Arka Roy Chowdhury, Experience Operations Manager India

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

Meriting with competence within digital/tech and omni ways of working

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