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Private Jobs / Private Sector
HP Hiring for Marketing Analytics and Opera at Bengaluru, Karnataka Full Time
Applies intermediate level of subject matter knowledge to solve a variety of common business issues. Works on problems of moderately complex scope. Acts as an informed team member providing analysis of information and limited project direction input. Exercises independent judgment within defined practices and procedures to determine appropriate action. Follows established guidelines and interprets policies. Evaluates unique circumstances and makes recommendations.
Responsibilities:
Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data.
Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies.
Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing ROI optimization.
Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case.
Document and communicate marketing requirements for systems to IT.
Coordinate operational readiness and product launch activities.
Reconcile market program spend to the planned budget.
Drive adoption of common marketing processes and languages.
Education and Experience Required:
BA or BS in Marketing or related field.
3+ years marketing and/or operational experience.
Experience in MRM or CRM applications a plus.
Knowledge and Skills:
Working knowledge of marketing principles, practices, tactics and tools.
High-level knowledge of marketing activities and processes.
Familiarity with offering category and HP offerings/ strategy.
Strong written/oral and communications and analytical skills.
Strong interpersonal skills; ability to work as part of a team.
Ability to interface effectively with multiple levels of the organization and functional disciplines.
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