Understand requirement of the stakeholders, define clear objectives, manage day
to day interactions & build consensus
xefx82xa7 Create reports and determine key performance metrics
xefx82xa7 Measure and report performance of all marketing campaigns, and assess ROI and
KPIs
xefx82xa7 Monitor market trends, research consumer markets and competitorsxe2x80x99 activities
xefx82xa7 Oversee new and ongoing marketing and advertising activities
SEO & Website Analytics | Governance
xefx82xa7 Optimising copy and landing pages for search engine optimisation
xefx82xa7 Performing ongoing keyword research including discovery and expansion of
keyword opportunities
xefx82xa7 Researching and implementing content recommendations for organic SEO
xefx82xa7 Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,
Quora etc.), making recommendations for improvement
xefx82xa7 Monitoring website traffic, search results, and developing strategies
xefx82xa7 Generating content ideas and working on content creation
xefx82xa7 Updating outdated content
xefx82xa7 Optimising pages for desktop, tablet, mobile etc.
xefx82xa7 UI | UX understanding
xefx82xa7 Analysing the consumer journies and optimising accordingly
xefx82xa7 Developing link-building strategies
xefx82xa7 Keeping up to date with new trends and SEO best practices
xefx82xa7 Working with web development and relevant teams to implement solutions
xefx82xa7 Understanding the behavior and expectations of online visitors
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