Infosys Hiring for Marketing Analyst at Bangalore Urban, Karnataka, India Full Time

The role requires an:

In-depth understanding of the academic landscape and its connections with the corporate world. Thorough understanding of Infosys offerings and its structure. How Infosys functions as an organization and its unique characteristics. Fair understanding of the IT industry landscape (including competition), macroeconomics, markets (vertical, geography, services, clients), business models, talent pools, key processes such as sales, delivery, pre-sales, finance, operations, marketing and branding.

The employee will be responsible for:

Building collaborative partnerships and strategic perspective, planning and organizing academic events, brand representation nationally and internationally, relationship management with all spokes of academic cycle, and brand development.

Skills required are:

Strong networking skills, influencer relationships, impeccable communication both for writing and public speaking, presentation skills, interpersonal skills, project management including budgeting, data analysis and interpretation, knowledge management, cross cultural sensitivity, mentoring skills, event management skills, and language skills are a bonus.

Why:

All this to develop and promote a world class Global Academic Collaboration Platform that creates tangible impact for all its stakeholders with the objective of showcasing Infosys as a thought leader, thereby collaborating with experts and attracting top talent. To build and strengthen academic networks in select geos and promote the brand globally.

Detailed set of responsibilities:

1. Geo-specific Planning

Global Academic Relations will define quarter-wise goals for the assigned geo and design execution plan and budget based on the annual strategy plan received from the Manager – Global Academic Relations. S/he will justify program expansion with entry strategy IN ORDER TO measure and enhance the value of the Global Academic Collaboration Platform (GACP) which the Global Academic Relations team delivers. These collaboration engines include research, publications, forums, co-creation of intellectual property between Infosys and academia, outreach efforts, faculty exchange, showcasing by way of hosting visits as well as internships. S/he will actively revise her/his assigned list of partner schools and geos based on annual strategy plan, opportunities at each school and in each geo and the approaches designed to derive maximum mileage with the guidance of Manager – GAR.

2. Academic Network Management

Global Academic Relations will initiate and manage all academic relationships with professors, faculty, university groups in a specific geo and represent brand Infosys on campuses (including but not limited to career fairs, networking events, information sessions, speaker opportunities) IN ORDER TO ensure that Infosys is present, active and positioned appropriately in all assigned global academic institutions (includes budget management for assigned geo).

3. Building Institutional Partnerships

Global Academic Relations will identify, build and enhance relationships with relevant academic leadership and management through networks IN ORDER TO drive significant brand enhancement of Infosys through such associations, research collaboration, co-creation opportunities and establishment of centers of excellence.

4. Branding and Marketing Strategy Execution

Global Academic Relations will implement and execute branding and marketing strategies for specific geographies (media leads, conferences, speaking opportunities, events, own publications) and identify other appropriate branding opportunities within university network or geo of influence as well as understand client/competitor presence at the given academic institutions IN ORDER TO identify appropriate branding strategies. S/he will conceptualize and manage the program website and execute CSR activities IN ORDER TO position the Infosys brand appropriately among academia in specific geo.

5. Publications

Global Academic Relations will engage with the academia of assigned global institutions to identify and develop publications such as case studies or technical papers, engage with relevant professors and help develop the publication, check the draft for factual accuracy before it goes to print and track usage/popularity of publication IN ORDER TO bring the Infosys brand into the academic agenda including classrooms for the assigned institutions.

6. Alumni Relations

Global Academic Relations will maintain and strengthen alumni relations through showcase and engagement events and different online channels (portal, social media, newsletters) IN ORDER TO develop an understanding of spread of alumni base and understand competitor alumni relations to formulate appropriate strategies to target and leverage different alumni networks.

7. Intern Mentorship

Global Academic Relations will act as student mentor to MBA interns from Tier-1 schools (to be defined), PhD interns and interns placed in locations other than India, conduct regular feedback and mentoring sessions with all assigned interns and also engage with the Project Mentors as well as the interns, identify and resolve issues, if any, INORDER TO ensure effective execution of projects, to ensure a world-class and high-performance environment for the interns and to leverage relationships.

S/he will also identify areas within GAR which require improvement and act as Project Mentor on these initiatives and manage the interns IN ORDER TO contribute to the continuous improvement and maturity of Global Academic Relations.

8. Support

Global Academic Relations will support Manager – Global Academic Relations in execution of faculty exchanges, co-creation of knowledge assets and intellectual property and research collaborations and track progress of these three activities IN ORDER TO gain an understanding of high impact and high value activities.

9. Research, Analysis and Intelligence

Identify the research areas, stakeholders and research vehicles in order to create a pool of opportunities.

10. Positioning, Messaging and Branding

Implement specific brand function (events, online content) for GAR internally, in DCs, universities, Geos in order to build awareness and engagement for Infosys as a brand. S/he will review branding campaigns of competitors to identify and report new trends that can be adapted IN ORDER TO create differentiated offerings and drive awareness/engagement, and further strengthen Infosys as a brand.

11. Opportunity Generation, Outreach Program Management of GAR

Support the Manager- GAR to achieve pipeline growth. S/he will create competitor templates, research and analyze options IN ORDER TO present market intelligence data to Manager- GAR.

12. Influencer Management

Implement specific brand function with specific influencers of GAR internally, in DCs, Geos, and universities IN ORDER TO build awareness and engagement for the brand.