Job descriptionWe are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets, administer accounts.1. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be very good in Google & Web analytic, good with numbers & should know how to make sense with the data for future campaign & optimisation. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).2. We expect you to be up-to-date with the latest digital technologies, PPC and Google Analytics trends.Responsibilities and Duties Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce the risk of click fraud Keep abreast of PPC and SEM trends Leading the team to come up with new strategies that are aligned with the client’s business goals & objective.Required Experience and Qualifications
You need to have a minimum of 3 years of experience. Proven experience as a PPC Manager. Experience in data analysis, content management and reporting Knowledge of SEO, online marketing channels, keyword research, Google Analytics, Facebook, and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, web design) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication & copywriting skills Analytical thinking with strong math skills Ability to deliver creative content (text, image and video) Ability to work well under pressure and meet deadlines Capacity to prioritize and work on multiple projects Ability to work independently and flexible Attention to detail and accuracy Proactive and resourceful with a ‘can-do’ attitude MBA in Marketing Experience in working with the team, to set the work done. Solution-driven & passion for Digital Marketing. Digital Marketing fundamentals & other related courses. Google Ads, Certification required. Google fundamental, Search & Display compulsory. Languages: English & Hindi compulsory.Job Type: Full-timeSalary: INR25,000.00 – INR40,000.00 per monthBenefits:
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