Qualifications:
Bachelors degree in English Journalism Communications Marketing or a related field.
Experience: Minimum 1 year in digital marketing with sales; Fresher s with strong communication skills and system knowledge will also be considered.
1. Content Creation:
Develop HighQuality Content: Write clear compelling and engaging content for websites blogs articles social media newsletters and other digital platforms.
SEO Optimization: Incorporate SEO best practices into content using relevant keywords to improve search rankings and organic traffic.
Product Descriptions: Craft detailed and persuasive product descriptions to highlight features and benefits.
Marketing Campaigns: Develop content for email campaigns landing pages and advertisements ensuring consistency in brand voice.
2. Research and Idea Generation:
Industry Research: Conduct indepth research on industry trends competitors and customer behavior to produce relevant and timely content.
Topic Ideation: Generate fresh ideas for content that aligns with business goals target audience interests and market trends.
FactChecking: Ensure accuracy and credibility by researching facts and data before including them in content.
3. Editing and Proofreading:
Proofreading: Review and edit content for grammar clarity style and tone ensuring it adheres to brand guidelines.
Quality Assurance: Ensure all written materials are errorfree wellstructured and meet quality standards before publication.
4. Collaboration and Feedback:
Work with Teams: Collaborate with marketing design and product teams to ensure content aligns with overall marketing strategies and business objectives.
Incorporate Feedback: Make revisions and improvements based on feedback from team members and stakeholders to refine content.
5. Content Strategy Development:
Content Planning: Assist in developing content calendars and strategies to ensure consistent and timely content production.
Audience Engagement: Create content that resonates with the target audience and drives engagement across multiple platforms.
6. Social Media Content:
Create Social Content: Develop engaging posts captions and multimedia content for social media platforms to increase engagement and brand visibility.
Trend Monitoring: Stay updated on social media trends and leverage them to create relevant content that resonates with followers.
7. Creative Writing:
Storytelling: Use creative writing techniques to craft compelling narratives that connect with audiences and convey the brand s message effectively.
Brand Building: Help build the brand s image and personality through engaging and consistent written content.
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