As a member of the “Personalization and Insights Analytics” team, you will be a key contributor to a crucial book of work and lead the transformation of Chase’s marketing across our channels – particularly digital (chase.com site and mobile app) – to a hyper-personalized, , customer centric model. This will require deep understanding of our platforms, capability, data assets and analytic tools to craft the vision for the future and develop a roadmap to get there. The candidate will partner strategically across the firm with marketers, channel owners, digital experts, and the broader analytics community to help deliver business goals through deep understanding of marketing analytics and optimization. Chase’s marketing organization has a culture of putting data at the center of every outcome and depends on a high performing analytics team to deliver strategic thought partnership, campaign and testing strategies, and insight that deliver action. Establish and track channel operational KPIs, communicating findings to CCB leadership to improve outcomes
Job responsibilities
Build business-critical data capabilities like test analyses, dashboards, and consults on data ingestion projects
Deliver a more personalized communication strategy enabled by development of better targeting and streamline customer journeys
Provide opportunity assessment (audience sizing, revenue estimation, customer experience improvements) in partnership with line of business/product analytics teams
Identify opportunities for a better digital user experience through studying customer journey on the Chase.com site and mobile app
Work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
Craft test measurement plans, interpret results, translate results into a program’s impact to the company, prepare final documents, and present results to senior management in a fast-paced cadence
Required qualifications, capabilities, and skills
7+ years of experience owning a digital marketing analytics book of work. 5+ years leveraging data visualization tools (Tableau preferred) for data exploration and marketing performance evaluation
Comfort building and managing relationships with both analytics and business stakeholders. Talent for translating numbers into an actionable story for business leaders
Proven track record of problem-solving using data and building new analytics capabilities
Experience in querying big data platforms and SAS/SQL querying. Experience with SAS, Python, R, Alteryx or other similar
Experience with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
Bachelor’s degree is required; Master’s degree in data science, mathematics, statistics, econometrics, engineering, MIS, or related fields preferred
ABOUT US
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.
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