Lakhotia college of Design Hiring for Manager at Banjara Hills, Hyderabad, Telangana, India Full Time

• Campaign Strategy and Planning:
• Develop and implement comprehensive advertising strategies across Google Ads and Facebook Ads platforms to meet business goals.
• Conduct thorough market research and competitor analysis to identify opportunities and trends.

• Campaign Creation and Management:
• Create and manage PPC (Pay-Per-Click) campaigns on Google Ads, including search, display, video, and shopping ads.
• Create and manage Facebook Ads campaigns, including ad sets, targeting options, and ad creatives for both Facebook and Instagram.
• Develop compelling ad copy, visuals, and landing pages that drive engagement and conversions.

• Optimization and Performance Analysis:
• Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
• Optimize campaigns through A/B testing, bid adjustments, audience segmentation, and other strategies to maximize ROI.
• Utilize advanced targeting and retargeting techniques to reach the most relevant audience segments.

• Budget Management:
• Manage and allocate advertising budgets effectively to ensure optimal spend and performance.
• Track and report on budget utilization and return on ad spend (ROAS).

• Reporting and Analysis:
• Generate detailed performance reports and dashboards to communicate campaign results and insights to stakeholders.
• Provide recommendations based on data analysis to continuously improve campaign performance.

• Stay Updated with Industry Trends:
• Keep abreast of the latest trends, updates, and best practices in digital advertising, Google Ads, and Facebook Ads.
• Implement new strategies and tools to stay ahead of the competition.

• Collaboration and Coordination:
• Work closely with the content, design, and marketing teams to ensure cohesive and integrated advertising efforts.
• Coordinate with external vendors and partners as needed for campaign execution and optimization.

Qualifications:

• Technical Skills:
• Expertise in Google Ads (Search, Display, Video, Shopping) and Facebook Ads (including Instagram).
• Proficient in using advertising platforms and tools such as Google Analytics, Google Tag Manager, Facebook Business Manager, and Ads Manager.
• Strong knowledge of PPC strategies, keyword research, audience targeting, and conversion optimization.

Job Types: Full-time, Part-timePay: xe2x82xb921,974.02 – xe2x82xb944,714.63 per monthSchedule:

• Day shift
• Morning shift
• Weekend availability

Experience:

• Google Ads: 5 years (Required)

Work Location: In person