Mahindra & Mahindra Ltd. Hiring for Manager-Digital Marketing and New Media at Mumbai, Maharashtra Full Time

Location: Mumbai A.O

Company: Mahindra & Mahindra Limited

Responsibilities & Key Deliverables

Create plan, strategy and execute integrated digital marketing caigns for key brand and range initiatives to generate awareness, engagement, consideration and enquiries basis business KPIs. Works closely with Digital head to develop annual and caign digital marketing strategy aligned to marketing objectives by studying market insights, competition data and identifying future trends. Works closely with brand teams, ADC and agencies to ensure readiness and execution of media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM etc. Works closely with Digital head to identify new and best technology, practices and initiatives marketing team across the digital space – creative, media, data and tech. Measures and reports performance of overall and key digital marketing caigns against goals (ROI and KPIs) – weekly, monthly, quarterly. Look after budget efficiency and planning, operations and timelines for all key digital projects

Preferred Industries

Media & Entertainmen

Marketing & Comm

Advertising/Marketin

Education Qualification

Bachelor of Information Technology; MBA in Marketing; MBA

General Experience

4-6 years of experience in Digital Marketing – agency or client side experience preferably in BFSI/Automobile/Dot com/ Technology

Critical Experience

6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM

Mahindra Leadership Competencies

Strategic Business Orientation_Business Perspective

Strategic Business Orientation_Anticipating and Leveraging Business Opportunities

Strategic Business Orientation_Strategic Foresight

Strategic Business Orientation_Global mind-set

Leadership through Sustainability_Strategize around,Sustainability Drivers

Leadership through Sustainability_Frugal mind set

Leadership through Sustainability_Stakeholder focus

Leadership through Sustainability_Triple Bottom Line Sensitivity

Customer Focus_Customer Sensitivity

Customer Focus_Customer Delight

Customer Focus_Service Orientation

Innovation Led Transformation _Idea Orientation

Innovation Led Transformation _Change catalyst

Innovation Led Transformation _Risk Taking with Responsibility

Result Orientation with Execution Excellence_Effective Project Management

Result Orientation with Execution Excellence_Passion for Quality

Result Orientation with Execution Excellence_Accountability for results

Result Orientation with Execution Excellence_Agility with discipline

Leveraging Human Capital_Exponential synergy

Leveraging Human Capital_Team development

Leveraging Human Capital_Entrepreneurial engagement

Leveraging Human Capital_Appreciating diversity

Weaving Passion and Energy at Work_Being Passionate about work

Weaving Passion and Energy at Work_Working without Barriers

Weaving Passion and Energy at Work_Blending Fun with work

Weaving Passion and Energy at Work_Learning from Failures

System Generated Core Skills

Social Media Marketing (SMM)

Consumer Insighting

Customer Segmentation

Customer Analysis

Digital Marketing

Benchmarking

Trend Analysis

Project Planning & Execution

Search Engine Marketing (SEM)

Search Engine Optimisation (SEO)

Digital Campaigns

Digital Marketing Strategy

Competitor Analysis

Market Analysis

Industrial Knowledge

Future Trends

Media Planning

Content Development Strategy

Sitecore

Remarketing

Analytics

Reporting

Budgeting & Costing

Product Knowledge

Marketing Metrics

Marketing Analytics

Promotional Marketing

Management Information System (MIS)

System Generated Secondary Skills

Project Management

Sales Support

Social Media Optimization (SMO)

Job Segment: Automotive