Mahindra & Mahindra Ltd. Hiring for Product Manager – MarTech at Mumbai, Maharashtra Full Time

Location: Mumbai A.O

Company: Mahindra & Mahindra Limited

Responsibilities & Key Deliverables

1. Engage with Business stakeholders, cross functional teams to understand the current processes and have a solution oriented approach to solve for problems, identifying new use cases with in market trends, etc.

2. Must have deep understanding of different kind of marketing programs/processes in a multi-channel Campaign and Marketing journey world

3. Enabling E2E Marketing automation across the customer lifecycle: Omnichannel Marketing communications, journeys, Channels, Personalisation, Reporting, etc.

4. Enabling new channels/avenues with exiting use cases for customer communications like WA, Push, etc.

5. Managing WA account for Auto Business and incorporate solutions on the platform in line with new releases – Transactional communications, Customer engagement, etc.

6. Good understanding of Social Listening & posting platforms/processes (ORM) : Daily response management, crisis management, Lead & Case creations, Sentiment analysis, etc.

7. Experience with working on Marketing intelligence/reporting solutions to bring data from all source to once place to enable faster decision making

8. Managing the Brand Persona & Journeys Framework and highlighting the Platform benefits, Roadmap : Ongoing + Upcoming, Enhancements, narratives, announcements with Business teams and leadership

9. Manage & drive the adoption and usage of the platform by Brand & Marketing team

10. Setting up the monitoring mechanism by identifying the KPIs and tracking them closely

Experience

Overall 5-10 years of experience BE/Btech, 2-4 years experience in a hands on MarTech position, experience in SF martech product stack (Salesforce Marketing Cloud; Social Studio; Datorama; Channels – SMS, Email, WA, Digital) is a plus

Industry Preferred

Mfg/Automobile/IT sector or Martech capability Companies and should have handled Large projects/accounts.

Qualifications

‘-B Tech / BE , Electronics/IT/Computers

• MBA from Tier 1 colleges

General Requirements