National Payments Corporation Of India (NPCI) Hiring for Senior Role Events(Marketing) at Mumbai, Maharashtra, India Full Time

Place of posting: Mumbai Goregaon

Experience: – 10 + years of work experience in event and marketing preferably with consumer facing organizations panning brands/corporate brand/events/digital marketing

Qualification: MBA/ PGDM with Marketing specialization

Role Contour – The role purpose of an Event Marketing Specialist is to plan, execute, and manage company-sponsored events to enhance brand visibility, generate leads, and engage target audiences effectively.

Accountabilities-

Roles and Responsibilities:

1. Plan, execute, and oversee all aspects of company-sponsored events, including trade shows, conferences, seminars, and webinars.
2. Develop comprehensive event marketing strategies to drive attendee engagement, brand awareness, and lead generation.
3. Collaborate with cross-functional teams to ensure alignment of event objectives with overall marketing and business goals.
4. Coordinate logistics for events, including venue selection, vendor management, budgeting, and timeline management.
5. Create compelling event collateral, including invitations, promotional materials, signage, and presentations.
6. Manage pre-event, on-site, and post-event communication to ensure a seamless and memorable attendee experience
7. Utilize digital marketing channels, such as email marketing, social media, and online advertising, to promote events and drive attendance.
8. Analyze event performance metrics and provide insights and recommendations for continuous improvement.
9. Stay informed about industry trends, best practices, and emerging technologies in event marketing.

Technical Skills

• Strong knowledge of branding, marketing and communications principles and strategies
• Excellent written and verbal communication skills, with the ability to drive compelling content for different audiences and platforms
• relationship-building, influencing and team collaboration skills
• A strategic mindset, speed of response and ability to work in a dynamic environment