NETCLUES Hiring for Digital Marketing (seo/paid Advertising Executives) at Ahmedabad, Gujarat, India Full Time

Job Description

• Experience: Exp. 1 – 4 Yrs
• Qualification: Any Graduate Date posted: Jul 22, 2022
• Location:Ahmedabad, India

Got a knack for Digital Marketing? Content is as good as a pile of unsaid stories that will never find its way out to the real world if not conveyed through the right digital mediums. In the end, it is the way your story is told rather than the story itself to achieve the desired result. Help us navigate through the digital realm of confusing algorithms and varying marketing channels through the prudent use of powerful weapons like SEO, SEM, and Social Media Marketing.

:

• Develop and execute successful SEO strategies
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Manage a team of SEO Specialists
• Conduct keyword research to guide the content team
• Review technical SEO issues and recommended fixes
• Optimize website content, landing pages, and paid search copy
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points, and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects
• Work with social media and PPC teams to optimize campaigns
• Keep abreast of SEO and integrated marketing trends

Requirements:

• Proven experience as an SEO/SEM/digital marketing personnel
• Knowledge of standard and current SEO practices
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with an outstanding numerical aptitude