Nykaa Hiring for Senior Executive Social Media at Mumbai, Maharashtra, India Full Time

Role Description

Content Strategy and Creation:

• Develop and implement social media content strategies to engage our audience and enhance brand awareness.
• Create innovative and high-quality content for Instagram primarily, as well as Pinterest, Twitter, YouTube, and Snapchat.
• Collaborate with the design team, agencies, and production partners to produce visually appealing graphics, videos, and other content formats.

Campaign Management:

• Assist in planning and executing social media campaigns and contests that align with marketing objectives.
• Monitor and analyze campaign performance metrics to optimize strategies and tactics.

Event Coverage:

• Attend and cover relevant events, both internal and external, to create real-time content for social media platforms.
• Collaborate with influencers and brand ambassadors during events for effective social media coverage.

Community Engagement:

• Engage with followers, respond to inquiries, and foster positive relationships across social media channels.
• Monitor trends in social media tools, applications, channels, design, and strategy.

Analytics and Reporting:

• Track and report on social media metrics such as reach, engagement, and conversion rates.
• Provide insights and recommendations based on performance analysis to improve content effectiveness.

Knowledge and Skill / Qualification Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ experience (internship or academic projects included) in social media management or digital marketing.
• Strong understanding of social media platforms, especially Instagram, Pinterest, Twitter, YouTube, and Snapchat.
• Excellent written and verbal communication skills in English.
• Creative mindset with a strong eye for aesthetics and attention to detail.
• Familiarity with social media analytics tools and techniques.
• Passion for beauty, fashion, and trends in the industry.