PepsiCo Hiring for Customer executive at Ludhiana, Punjab, India Full Time

Job Title

Customer Sales Executive – Foods

Reports to

Area Sales Manager

Organization / Function

Commercial Unit

Level

L03

General Purpose

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Key Metrics

• Sec Value Achievement Vs. Plan
• Outlets/Distribution Addition
• Range Selling (Including focus on innovation)
• %age Outlet billed
• Order Cancellation Rate

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Key Capabilities / Competencies

Competencies

Knowledge

• FMCG Sales and Distribution Model
• Computer – Excel, Word, Outlook
• Local language (good to have) and Basic English
• Data proficiency – ROI Model

Skills

• Negotiation
• Communication
• People management
• Time Management
• Critical Thinking
• Analytical Ability
• Problem Solving

Key Interfaces

Internal

Area Sales Manager

External

Customers

Qualifications

• Any under graduation
• Post Graduation (Tier 2/3 College)
• Preferable MBA

Experience

• 2 Years
• FMCG/ Similar Sales

and Distribution