PhonePe Hiring for Category Manager – Consumer Lending at Bengaluru, Karnataka, India Full Time

PhonePe is India’s leading digital payments platform with over 400 million+ registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold, and make investments. PhonePe went live for customers in August 2016 and was the first non-banking UPI app and offered money transfer to individuals and merchants, recharges and bill payments to begin with. In 2017, PhonePe forayed into financial services with the launch of digital gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, Corona Care, a dedicated insurance product for the COVID-19 pandemic among others.

PhonePe launched its Switch platform in 2018, and today its customers can place orders on over 300 apps including Ola, Myntra, IRCTC, Goibibo, RedBus, Oyo etc. directly from within the PhonePe mobile app. PhonePe is accepted at over 18 million merchant outlets across 500 cities nationally.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

Lending

We are an end-to-end digital lending platform enabling credit access to our consumers and merchants. We partner with various financial institutes and work very closely with them to offer customized lending products. For this role, we are looking for a self driven individual responsible for owning the E2E funnel management and improving conversions by optimizing customer journeys, identifying potential bottlenecks & implementing strategies to increase conversions and revenue

Responsibilities

• Funnel optimization:
• Identify key performance indicators (KPIs) and tracking conversion rates at every stage
• Ideate and implement A/B testing/other experiments for funnel improvement and optimizations
• Cross functional collaboration
• Collaborate with marketing/CRM teams to develop campaigns/effective communication strategies to increase conversions
• Manage nurturing campaigns for higher engagements leading to low drops offs in the funnel
• Use data driven insights to influence internal/external stakeholders for funnel improvements
• Dashboards and Insights:
• Work closely with analytics to generate reports and dashboards for providing insights on funnel performance
• Analyze data to identify trends, opportunities, and areas for improvement.

Ideal Candidate

• MBA/B.Tech from Tier-1 institution with 8+ yrs proven experience in funnel management/CRM or similar roles
• In depth knowledge of marketing funnels, customer conversion techniques
• Comfortable with large data sets with the ability to drive data led decisions to achieve business goals
• Detail oriented with the ability to prioritize tasks and manage multiple projects simultaneously
• Influencing/Building consensus
• Participate in brainstorming discussions and remain open to exploring alternative viewpoints
• Ability to influence internal and external stakeholders to be able to arrive at the most optimum solution
• Customer centricity
• Proactively understand implications of actions/ decisions for customers

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits – Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program – Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support – Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits – Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits – Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits – Higher Education Assistance, Car Lease, Mobile & Broadband Reimbursements, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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