Role & Responsibilities :
1) Sales and Margin Management:
• Ensure Cipy products Sales pipeline for specific segment country level and define priority projects for the regions to work on.
• Ensure achievement of sales objective at at country level (value, product, region wise, new/focus product)
• Design and drive the sales strategies of partner applicators /customers
• Identify and implement the DCPD module as per the plan
• Implement remedial action plans for under- performing segments/ region
•Identify the critical/burning issues of the region affecting sales & take remedial action
• Responsible for the achieving the budgeted margins for the segments on country basis.
2) Key Account Management:
• Basis the strategy ensure engagement with high value customers to achieve larger share of business
• Personally, build active business relationship with select high value key accounts country level for specific segment
3) Receivable Management:
• Ensure receivables of the customers and applicators are managed as per defined criteria.
• Plan interventions with large customers where receivables are slow.
• Ensure proper implementation of commercial policies
4) Applicator/Channel Management:
• Ensure the right set of partner applicators and distributors are on board.
• Engage with them to ensure that they have a growth road map.
5) Market Connect / Insighting:
• Carry out field visits and interact with RMs, influencers, consultants, contractors and high value customers – Collect feedback on all aspects of the business competition activities, etc.
• Identify success stories and replicate in other parts of the zone. Also share with HO for replication in other parts of India.
• Monitor the progress and performance of new product launches.
6) Competition Fighting and Counter actions
• Jointly create competition fighting strategies in co-ordination with HO, Partner applicators and PLUB and One-Pidilite team.
• Enhance the key account management with customers and their connected stakeholders
SPECIFIC CANDIDATE PROFILE (Key competence / attributes needed for the role)
Sales experience
Presentation skills
Good CFT working ability
Mobility
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