Primary Responsibility
Revenue generation & timely collection for the company by engaging self & team on job
Deep coverage of the market across clienteles and develop New Business opportunities
Maintain a majority Volume Market Share and great relationship with Media agencies and clients
Sales Planning
Prepare weekly, monthly and quarterly business plan
Develop and implement sales strategy for the territory assigned
Track revenue achievement at an individual and team level
Monitor competition and use innovative ideas to maximize market share while maintaining alignment to overall station & company strategy
Recommend pricing strategies for the category
Help team members in achieving their targets
Help and aid in sales closures
Contribute to ideas and concepts for furthering the teams objectives
Meet and build relationships with key accounts (agencies and clients)
Own the responsibility of timely collections of team revenues through the respective team members
Participate actively in all team activities including going to field on calls
Market Intelligence
Reviewing client and market mapping reports for assigned territory / category
Reviewing reports on client spends at a brand level
Reviewing sales and sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc
Review written briefs given to programming by team members for the spot / commercial based on inputs from client / agency
Help develop and sell specials and events
The position requires the person to lead the team and coordinate with agency personnel, clients, their key decision makers, decision influencers etc
About BIG FM :
Big FM is the largest radio network with a total of 58 stations in India covering a population of 34 Crores. We are the innovators of Retro music space in India and play Favourites and Timeless Hits with our award-winning local and national RJs. We are the pioneers of on-air story-telling format with Yaadon Ka Idiot Box with Neelesh Misra. We are also the first to introduce Celebrity RJ Led shows like ‘Suhaana Safar with Annu Kapoor’. Guided by our philosophy to entertain our listeners as well as make a difference in their lives, we recently reinvigorated ourselves with “Dhun Badal Ke Toh Dekho” as our motto and tagline.
Going a step further and beyond social media, we have forayed into the digital universe through our Big World initiatives such as Big Living, Big Radio Online (BRO), Big Advocacy Club, Big Caf Online, Podcasts, etc., that allows us to advance in various genres and formats and leverage the digital growth to makes it a win-win for all stakeholders
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