Roadcast Tech. Solutions Pvt. Ltd. Hiring for Digital Marketing Executive at DL, IN, India Full Time

Job Description

Responsibilities:

– Provide thought leadership and perspective for creating a highly impactful Accurate Brand engagement with potential and existing customers.

– Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

– Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, Design, build and maintain our social media presence.

– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

– Identify trends and insights, and optimize spend and performance based on the insights

– Brainstorm new and creative growth strategies

– Plan, execute, and measure experiments and conversion tests

– Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

– Instrument conversion points and optimize user funnels

– Collaborate with agencies and other vendor partners

– Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Desired Candidate Profile

– Proven working experience in digital marketing

– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

– Experience in optimizing landing pages and user funnels

– Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

– Working knowledge of ad serving tools (e.g., DART, Atlas)

– Experience in setting up and optimizing Google Ad words campaigns

– Working knowledge of HTML, CSS, and JavaScript development and constraints

– Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

– Territory planning ability to identify & prioritize opportunities.

– Knowledge of emerging solutions

– Proven ability to articulate to potential customers the business value of an investment.

– Create contingency plans to meet defined objectives. Lead and drive social media marketing team KPIs. Providing strategic support on both day-to-day and long-term initiatives.

– Proven ability to work under pressure and deal with ambiguity.

Job Type: Full-time

Pay: ?400,000.00 – ?500,000.00 per year

Schedule:

• Day shift

Education:

• Bachelor’s (Required)

Experience:

• total work: 1 year (Required)
• Digital marketing: 1 year (Required)

Work Location: In person