SAGE Publications India Hiring for Corporate Communication Associate at Delhi, Delhi, India Full Time

Job Description

JOB DESCRIPTION FOR CORPORATE COMMUNICATIONS ASSOCIATE 1. As corporate communications associate, you will be responsible for all assisting and managing
all aspects of publicity, promotion and public relations in relation to the Company and to the
books/journals published by it. This will include proposing new techniques and methods for
assisting in publicizing the Company’s activities and its publications. You will report to the
Marketing manager – Academics and PR.

2. You will be working as per a weekly task list which will be aligned to the approved plan of
activities for PR and Marketing as a whole. You will submit a daily as well as a weekly report to
the supervisor, detailing tasks completed along with timelines. The report shall also highlight
any deviations from planned activities along with reasons for the said deviations.

3. You will report against the plan on a weekly and monthly basis or at any other times as may be
communicated to you by your supervisor. The primary reporting shall be to your supervisor but
may include others that are necessary for meeting the company’s objectives.

4. You will be responsible for assisting the publicity, promotion and marketing of the entire basket
of books, journals and online products published by SAGE in India and globally which includes: A) Review List- A critical part of your PR activity includes sending out books for review to India
publications. This will require you to do the following:

i. Review list– India: Looking through author suggestions in APF for publications in
India and South Asia.

a. Preparing the India review list in CRM for academic and textbook which includes, magazines, dailies, journals, book bloggers, influencers etc. Incase
of retail titles, liaise with the PR agency to ge the list on time and get it
approved by author and mail the copies out through dispatch. b. Discuss the list with your supervisor and seek approval for indented copies.
c. Contacting the publications selected for review to confirm their interest in reviewing the book
d. Printing out the labels and liaising with the dispatch team to send out the copies for review.
e. Once the books are dispatched, follow-up for review and publicity.
f. This also include single copy requests received for reviews which must be added to the review list post sending the book.

ii. CRM
a. Update and maintain the CRM records with updated address, contact number and email id.
b. Continuously clean the data to deactivate any dead contacts.
c. Exploring new avenues where books can be sent for review. Add to the existing list in CRM to grow the list monthly.

B) Review List – Inc and Ltd: A critical part of your PR activity includes sending out books for
review to Inc and Ltd journals/publications. This will require you to do the following:

• Looking through author suggestions in APF for Inc and Ltd journals.

• Exploring new and relevant journals where the book can be sent for review

• Preparing the Inc and Ltd list for each title

• Contacting the journals selected for review to confirm their interest in reviewing the

book.

• Discuss the list with your supervisor and seek approval for indented copies

• Send out the soft-copy of the book overseas to generate reviews.

C) Media Relations: You are expected to build, maintain & enhance new / existing
relationships with media personnel/journalists contacts in relevant media publications
which will help you to execute PR strategies for SAGE books successfully. This involves a. This involves one-on-one interaction with the journalists through calls or through
monthly meeting. b. Identify / pitch story opportunities to esteemed publications and journalists on
SAGE books (Except retail)/ SAGE as brand or for senior management group. c. Monitoring media and creating and updating print / electronic / online extensive
media list d. Conducting media research & mapping

D) Social Media: You are expected to handles all the social media activities for SAGE. This
involves Social Media Marketing through social networking forums such as Facebook;
Twitter; LinkedIn, You tube, Instagram, SAGE India Blog, LinkedIn showcase pages etc
The social media activities are here referred to as:

• Weekly scheduling of posts: Coordinate with the respective product specialist

for their weekly post on a timely manner

• Create the content for reviews posts achieved in media publication.

• Weekly/Monthly report on Social media

• Responding to queries received online

• Follow authors through SAGE ID and share their posts

• Responsible for brand awareness and promotion to gain their audience

satisfaction and to engage them

• Planning of marketing strategies to help drive traffic and engagement

• Keep up to date with any Social Media Trends and bring on board good practices

to grow SAGE’s social media presence

• Identifying opportunities to promote SAGE products on suitable online

fora/platforms.

• Posts events pictures with caption on social media

• Upload author video on Youtube and execute video marketing strategies.
  

E) Event Management: You will be responsible in assisting for the complete organization of
book launches/ Major book fairs (WBF, KBF), Annual lectures/conferences/ marketing lead
sponsorship events held in New Delhi and other parts of the country. This would include
taking care of all aspects with regards to—
i. Book launches:
a. Choosing and booking an appropriate venue.
b. Sending out the copies of the book to Panelists and Chief Guest
c. Catering at the venue-Hi Tea, Cocktails or dinner.
d. Payment coordination with finance
e. Preparing the text of invite, backdrop and standee etc and coordinate with the design team to get the same designed
f. Liaising with the vendor to get the finished product and timely installed at the venue.
g. Ensuring inside the hall requirements like name placards, wrapped copy etc
h. Liaising with the Sales team for ensuring a good display
i. RSVP: calling whenever required and sending emails to ensure a good attendance
j. Assisting in arranging for media coverage/preparing press releases
k. Other items listed in the checklist prepared for such events (attached).
l. Informing the photographer regarding the event and Post event follow up for the pictures and video of the event

• Conferences/Book Fairs: You will be required to maintain a calendar of events for

all the Conferences and Book Fairs held annually all over the country. You will also
be working closely with the sales team for their requirements regarding
participation at various such events

• Marketing led sponsorships event: Maintain a complete record, get the necessary

approvals before these are filed with accounts. Liaise with the organizers and get
the necessary paperwork through. Coordinate disbursement of payments through
cheque, wire transfer or DD.

• MOU’s: in cases where we get into agreements for co-hosting/partnership,

ensuring a proper MOU is prepared and signed by the concerned authorities. This
would also need to be approved by the AVP Marketing/HOD.

• World book fair (WBF)and Kolkata book fair (KBF):

a. Liaise with NBT for stall booking at WBF and with Kolkata sales team for KBF.
b. Collateral Requirements: work on the layout and design plan for the same on receipt of the allotment received from the organizers. Coordinate for
collateral in close coordination with the academic, design team and after
discussion with your supervisor. c. Vendor management: work closely with various vendors for the stall size,
layout and design and other collateral/branding to be placed outside. d. Other items listed in the checklist prepared for such
conferences/book fairs (attached).

F) PR agency coordination:

• Liaise with PR agency to receive list for all retail titles in consultation with the

senior.

• Coordinate for media interactions generated by PR agency with the

authors/excerpt opportunities or authored article

• Sending out permission email along with excerpted pages

• Keep track of the reviews and analyse the monthly report received from the

agency.

• Respond and take action on email received from the agency by acting as a main

nodal point of contact.

G) SAGE India website: on the home page there is a section that features videos and author of the month. You need to ensure that the most current videos/interviews are uploaded on
the same. This activity will be closely monitored by your supervisor and appropriately
shared with the web solutions team to ensure timely changes are incorporated on the
website.

H) SAGE PResents: A quarterly newsletter, you are responsible for collating the content and liaising with designer and web team for timely scheduling of the emailer.

I) Monthly/Quarterly/Yearly PR report: List all the events, media publicity achieved for
various vertical and the cost accrued on events. The report will also an internal analysis
report on the performance of PR vis-à-vis last year.

5. You are expected to gain full knowledge of all the systems used by the organization to keep yourself abreast with all the latest requirements and should be willing to undergo training as
and when necessary.

6. You will be responsible for the fulfillment of all activities/tasks assigned to you and take them to completion. This would include coordination with the vendors; sales team; accounts;
dispatch and various others with whom you may need to work closely to coordinate the same.

7. You will carry out any other activities in addition to the above as and when needed and instructed by your superiors.