Senior Social Media Executive at Bhubaneswar Full Time

Develop and implement comprehensive social media strategies to boost brand awareness, engagement, and audience growth.

Create and manage platform-specific content (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, etc.), ensuring brand consistency and relevance.

Collaborate with content, creative, and marketing teams to design compelling campaigns and foster community engagement. 

Monitor, analyze, and report on social media performance using key metrics (e.g., reach, engagement, conversions), optimizing strategies based on data insights.

Utilize social listening tools to track brand mentions, industry trends, competitor activity, and consumer sentiment.

Identify emerging trends, audience pain points, and real-time engagement opportunities.

Generate regular reports on sentiment analysis, share of voice, and campaign ROI. 

Partner with customer service and PR teams to maintain consistent messaging across touchpoints.

Align social insights with business goals by working closely with cross-functional teams.

Experiment with new formats, features, and platforms to enhance engagement and reach.

Stay updated on social media trends, tools, and best practices.