Shell Hiring for Brand and Marketing Manager – Automobile at Gurgaon, Haryana Full Time

About Shell:
Shell began operations in India more than 80 years ago. At Shell India, we invest in our people through our industry-leading development programme, which sees our employees thrive and gain access to experts on a local and global level. To date, we have invested more than US$ 1 billion already in India’s energy sector alone in socially and environmentally responsible ways. It is the only global major to have afuel retail license in India. The Shell Technology Centre Bangalore, STCB, is one of the three global hubs for technology in the Projects & Technology business of Royal Dutch Shell. In addition, we supply crude, chemicals and technology to public and private sector oil companies, and our Chennai Business Centre provides a wide range of finance, accounting and business services to Shell globally.

Shell is a global leader in lubricants for 14 years in a row. Shell lubricants is building a highly professional, commercially focused organization. Leaders with strong commercial skills and experience are crucial to achieving our aim of building upon our marketing strength.

Where you fit in

Inviting commercial leaders with passion for brand building to lead Passenger Car Motor Oil (PCMO) sector for Shell Lubricants India. This is a unique opportunity for talented individuals to join Shell as we are strengthening traditional marketing roles with higher empowerment and customer centricity to deliver our strategy of ‘powering progress’.

What’s therole?

As a Brand and Markting manager, your mandate is to define3-5 yeargrowth strategy for Shell in this sector and then break it down into operating plan for financial year. The incumbent is responsible for commercial (P&L) delivery of the sector and hence the responsibility is far broader than planning and delivery of marketing objectives. While fully own development and execution of marketing strategy, the incumbent will also need to closely collaborate and influence sales andmulti functionalteams for delivery of sector financial objectives. The role also requires close collaboration with regional and global sector marketing teams for execution of global campaigns, new product launches and best practices sharing.

This is an individual contributor role reporting to India marketing director, Shell Lubricants. The role is critical to Shell’s long-term strategy and is one of the senior pivotal roles for nurturing future leaders.As such, this person will also take on strategic corporate marketing projects beyond PCMO sector responsibility when needed and will be expected to mentor fellow members of the marketing team to strengthen marketing talent pipeline.

Key Accountabilities:
Volume and margin delivery for PCMO sector (Shell Helix as a primary focus).

Planning, tracking and post implementation review of marketing budgets to improve ROI

Support and participate in the development of sector financial and volume plans for current year as well as3-5 yearhorizon

Develop, maintain and implement the marketing strategy and plan for the sector covering: pricing, product portfolio, training, customer value propositions and an integrated marketing communications plan

Tailor global customer value propositions to the requirements of the Indian market

Monitor competitive activity and market changes. Monitor and analyse date to understand brand, product and customer performance and trends to make suitable changes in strategy

What we need from you?

Degree/Post Graduate degree in leading disciplines

Minimum 10 years ofend to endmarketing experience in a B2C environment, including ‘digital first’ marketing strategy development and implementation

Sales and/or commercial experience to identify and deliver value levers beyond classical marketing objectives for achieving financial goals

Personal attributes include:
Ability to think strategically and to translate new concepts into operational plans

Strong commercial instinct

Strong customer orientation

Ability to manage multiple competing projects and handle numerous relationships

Strong interpersonal and excellent organisational skills

Disclaimer

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.