Spotify Hiring for Research Analyst, Advertising Sciences, India at Mumbai, Maharashtra, India Full Time

This role will be an integral part of the broader Research and Intelligence team – driving our value proposition with advertisers and media agencies by demonstrating the power of Spotify as a media partner across India (also working on regional projects). It’s an excellent opportunity to blend both media efficiency and audience insights research functions into an outstanding role.

What You’ll Do

• Complete campaign measurement studies across key clients and verticals, inclusive of brand lift, podcasts, view-ability, and audience verification solutions
• Partner with our most strategic advertisers and agency partners on research and ad efficiency strategy and execution
• Work across all areas of survey research – survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
• Provide critical media industry expertise – staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships, advising Spotify’s measurement strategy accordingly
• Educate internal and external partners on media performance trends and standard processes to advise business decisions across our business
• Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
• You will help maintain global databases of advertising efficiency and build benchmarks across key metrics (ad formats, ad platforms, client verticals, user demographics, etc.)
• Partner with our Strategic Marketing team to identify and outline top performing campaigns to publish as success stories
• Partner with internal team members and clients regarding training and research consultation as needed
• Collaborate heavily within Advertising Business Marketing to build compelling, multi-source, advertising research stories that educate our sellers, marketers and clients
• Lead multiple client and agency research engagements
• Develop research roadmaps to align with key vertical, agency, and market initiatives.
• Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
• Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
• Collaborate with leadership partners on Sales and/or Marketing initiatives
• Present custom thought leadership research and insights at client, agency, and industry events
• Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
• We’re an ever-evolving team – responsibilities may shift over time, and there is a huge opportunity to drive impact within Spotify!

Who You Are

• You have a minimum of 5+ years of experience in digital advertising research at a research vendor, media owner, advertiser or agency partner.
• Proven experience partnering with Top 100 global advertisers and driving measurement strategy in a given expertise area
• Strong background in quantitative advertising research, with solid skills in crafting and analyzing sophisticated research studies
• Extensive expertise in these three measurement areas: Reach: view-ability, on-target percentage, etc. Resonance: brand awareness, consideration, intent, etc. Reaction: attribution, sales lift, online-to-online, foot traffic, econometric modeling, etc.
• Very solid understanding of the digital marketing ecosystem, measurement capability landscape, and how it all works from a technical perspective
• Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
• Hands-on and inherently curious, going above and beyond if you find data taking you in exciting or unexpected places
• Previous usage of SQL would be an advantage (experience with other big data tools such as R, Python, SPSS a plus)
• Strong understanding of the digital and radio media and advertising landscapes
• Experience working with 3rd party research tools including comScore, Nielsen, Kantar, GWI, BARC, eMarketer, MRI, and Social Analytics tools
• Experience with custom survey programming and data analysis software desired
• You are a self-starter who gets stuck into projects and works on your own initiative without needing direction
• A positive and collaborative teammate who values building positive relationships with colleagues and partners – you are able to manage demanding stakeholder requests and reprioritise when needed

Where You’ll Be

• You will work from our Mumbai office

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.