Talent Hunts HR Hiring for Digital Marketing Manager at Kochi, Kerala, India Full Time

Job Description

Design, execute and manage comprehensive digital marketing campaigns and activities across all digital channels including, social media, email, display advertising campaigns, SEO/SEM and Marketplaces to promote the company’s brand, products and services.Responsibilities:

• Plan and manage a strong eCommerce strategy for each stage of a customer’s digital journey so as to improve the share of Digital in relation to traffic acquisition, sales, conversations and advocacy.
• Work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with various tools and analyzing traffic data, segmenting target audience, solving problems, analyzing adoption and making continuous improvements based on performance, trends, and insights)

• Present high-quality reports and documents to leadership by analyzing the results on the digital marketing portfolio
• Translate business objectives into research Functions (Ex: Research Areas & Questions Business Would Need Answers to Grow).
• Identify and collect relevant data points, for example:
• Consumers: Demographics, Buying Habits of Customers, Needs, and Price points
• Competitors: Pricing structures, Current tactics, Sales channels, Vendor Areas of Improvement.
• Construct and maintain a central database for recording market data. The individual shall be expected to monitor the quality of the data, Coordinate with the Product Team and Improve site standards as per Customer Trend
• Train appropriate staff as necessary.
• Consistently exercise independent judgement and discretion in research matters
• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting:

• Deploy statistical modelling techniques to analyse data and forecast future trends
• Prepare and submit regular reports to the Operations Manager / Team Manager that summarizes funding’s in a digestible, graphical, and actionable manner
• Create and MIS Report Weekly to ensure Quick changes to be made in the product patterns, categories, offers and strategies that will help boost the Online Buyer Trend Randomly.
• Build and coordinate an Internal communication Channel between Market Research, Vendor, Products, CSAT, Marketing Team to ensure that all are UpToDate of Market Trends.
• Release product and market trend calendar monthly once with insights to every department on market and product latest updates.

Skills and Requirements

• Minimum of a bachelor’s degree
• Strong knowledge in advanced google analytics
• Google ads certification
• Should have thirst for Guiding an eCommerce Team paving the way in new Market trends and products.
• Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time
• Superior verbal and written communications skills with attention to detail.
• Strong customer obsession
• Intuition for customer communication; adept at marketing copywriting
• Strong data management skills in Excel.

Job Types: Full-time, Regular / PermanentSchedule:

• Day shift

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor’s (Preferred)

Experience:

• Digital marketing: 4 years (Preferred)
• E-Commerce: 4 years (Preferred)
• SEO/SEM: 4 years (Preferred)