Tata Communications Hiring for Manager at Mumbai, Maharashtra, India Full Time

Job Description

Job Family Descriptor
This group of positions is responsible for the marketing and corporate communications activities which include developing and driving a marketing and communication strategy, developing digital marketing plans (cross selling, op-selling etc.) to support business strategies, developing a roadmap for analyst relations and sharing of marketing insights with top mgmt. for presenting in various forums; Define and evolve partner enablement program. Conduct product marketing activities include advertising/ brand marketing, sales promotion, communication messaging, PR exhibits and trade exhibitions to create strong brand perception of products and service for the product/business. Manage internal marketing media like intranet and extranet; Develop all necessary marketing collateral like presentations, product slicks and Webex for new products and services across all geographies; Manage and maintain relationships with external marketing and event agencies, Develop and assess efficacy of marketing material with relevant business teams. Prepare annual communication plans aligned with Corporate strategy and identify brand positioning across product portfolio. Deliver the communication strategy including aspects such as key messaging, communication channels and target audience. Develop and repackage the BU/product specific communication to maintain consistency with the overall company. Develop the messaging and media presentation. Develop and deliver a coherent media and analyst relations strategy.
Broad outline of the Role
This profile is for creating, implementing and managing digital properties and tools for marketing (concept to delivery), coordination, updates, and maintenance of web content and properties, managing the back-end functions related to digital properties, including data flows, integrations between technology platforms, and maintenance of data systems and data quality.
Purpose – Broad objective of the role Operating Network – Key External Operating Network – Key Internal Size and Scope of Role – Financial Size and Scope of Role – No. of direct reports Size and Scope of Role – Total team size Size and Scope of Role – Other size parameters Minimum qualification & experience
Approx. 3 years in a webmaster / developer profile
Ability to manage multiple projects
Good communications skills
Other knowledge/skills
Skills:
HTML, CSS, Javascript, PHP
Prototyping / wireframing tools
Wordpress/AEM development/deployment
Website hosting and management
Google Analytics, Tag Manager
SEO
Technical Competencies Key Responsibilities
Key Responsibilities
Manage CMS systems for content and implement website updates
Create landing pages
Ensure compliance with brand, technical, and analytic guidelines
Research, discover, conceptualize usage of latest industry-standard and developing new marketing technology, solutions, tools, resources, and apps
Manage and run the backend systems linked to web properties
Manage CRM system integrations and data flow, link website data to CRM lead data to customer revenue data
Manage agency and server administrator team
Manage data quality and enhancements
Monitor and audit site and system performance and traffic flow
Knowledge / Skills Communication Skills