Tata Consumer Products Hiring for Manager Marketing Innovation at Bengaluru, Karnataka, India Full Time

Key Deliverables in this role

Financial Outcomes

Launch & Sustain innovations

• Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction
• Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix during the launch prep.
• Create launch & sustenance plan for pilots in line with business objectives for Organic India
• Deliver topline & bottom-line of the launch and manage inventory/working capital for new launches in Organic India
• Deliver the plan in full in liaison with sales and in line with agreed timelines
• Own A&P for the projects and 360 degree marketing plan. Own the P&L through the pilot.
• On successful pilot launch, plan for scale up and handover to category teams post validation of proof of concept
• Analyze and present NPD performance update and present recommendations / interventions to strengthen/scale up/kill the product launch
• Actively support various cost control and waste minimization initiatives
• Ongoing evaluation of launched brand performance and initiate corrective actions to improve brand salience amongst the target audience

Customer Service

Responsible for GTM plan and execution, which consists of

• Work closely with Ecom, MT, GT team to create the GTM strategy
• Be the key stakeholder in project management – Drive CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market
• Feedback post launch across retailers, consumers of NPD and take continuous actions to deliver targeted objective

Internal Processes

• Create the marketing mix & brand assets including packaging, logo, brand book
• Work closely with agencies and internal teams to deliver the project on time
• Expereince to analyze and understand consumer trends data to ideate on new innovation opportunities

Innovation and Learning

Create the innovation pipeline

• Participate in the Organic India innovations pipeline process from ideation, concept development to project management
• Create a sharp marketing mix for the brand and buzz worthy launch and communication plan
• Build deep consumer understanding the consumers behaviours to develop products that are in line with TCP’s business strategy

Critical success factors for the Role

• 4-6 years of marketing experience
• Must have min 2-3 years’ experience in innovation/marketing
• MBA from a premier B-school

Desirable success factors for the Role

• Good communication skills and stakeholder management capabilities
• Exposure to sales would be an advantage
• Familiarity with the consumer goods, FMCG, Beverage, personal care, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
• Design thinking:
• Communicate consumers’ requirements throughout the business to ensure that their needs and desires are the focus of future activity
• Uses qualitative market research tools to identify need gaps; can translate consumer desires into brand development opportunities
• Promote understanding of the core values and personality of the brand