Drive Primary & Secondary Sales in the territory in line with the business objectives of the company
Primary Sales – Develop the channel partner network and implement the distribution objectives to drive reach & penetration across the territory
Secondary sales (Retail Distribution) – Increase number of retail outlets, maintain high service level, drive visibility of all categories of products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory
Prepare market execution plan (day-wise MJP) & submit weekly reports
Provide ground-level inputs for promotions, local activations & demand forecasting exercise
Demand forecasting – Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory
Claim management – Ensuring timely submission of stockiest claim along with supporting documents adhering to the company’s guidelines
Build capability of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their sales skills by conducting market work with them & regular training
Timely review/ communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion, delivery
Co-ordination with Finance team for pricing issues, accounts settlement, claims management.
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