Tata Consumer Products Looking For Manager- Expert Marketing at Bengaluru, Karnataka, Full Time

Key Deliverables in this role:

Financial Outcomes

Drive growth agenda for the supplements & infusions of the Organic India Category

Define mid-long term strategy; define year priorities/activities to ensure movement towards mid-long-term goals.

Deliver on the OTC/expert recommended category portfolio Business Performance by meeting committed topline and MAPE

Design and deliver the expert channel marketing KPIs including ROI metrics for the different activations in pharma, doctor influencer programs

Ensure alignment with product strategies and drive execution timelines, ensure budget oversight and share metrics around deliverables and successes.

Delivering KPIs to measure success / improvement areas, and drives transparency through consistent communications.

Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth – ATL/ BTL mix and budget, media mix, launch/re-launch/exit-decisions.

Customer Service

Expert understanding of the Category and Consumer for the portfolio

Drive on ground execution for the portfolio to ensure consumer connect, engagement and increase trials for NPD

Drive Awareness and influence –

Design & run the Influencer program for the supplements & infusion category to drive brand preferences

oDrive KPI’s for digital marketing

o Responsible for content relevant supplements & the ayurveda science

o Responsible portfolio specific content on the Organic India website

Being a key interface with external organizations including Healthcare Organizations, Medical/ Ayurvedic Associations, External Experts etc.

Monitor & influence demand forecasting and adapt plans on the portfolio as required

Collaborate with shopper marketing team to develop pharmacy channel and develop advocacy programs

Introduces and markets new products by developing time-integrated plans with expert sales, supply chain, regulatory and quality, Scientific Affairs and Government Affairs when needed

Internal Processes

Building networks with and working closely with stakeholders internal and external

Develop SOPs and Working Instructions to improve efficiency, quality and compliance in processes related to Expert Marketing

Ensure all Ayurveda, supplements and Marketing projects, materials and presentations are compliant to with applicable law and Company policies

Work closely with channel development team to develop and train the expert sales teams to drive sales for the portfolio

Working closely with regulatory team to be aware of the regulatory changes, requirements pertaining to the OTC/proprietary healthcare foods

Innovation and Learning

Develop training decks and provide training for commercial team about products and competitors.

Collaborate with the consumer insights and the R&D team to ensure an innovation pipeline that enables portfolio growth

Critical success factors (Key requirement) for the Role

4-6 years of expert/brand marketing experience in Consumer Products or Over-the-Counter (OTC) industry

Education – University/college degree (life science preferred) or MBA, Pharmaceutical Marketing and Management or equivalent combination of education and experience that provides the individual with the required knowledge, skills and abilities.

Experience delivering insights-based healthcare products/ Ayurvedic science/ OTC/ supplements communications

Experience in large scale new product launches; collaborating and delivering results in a matrix organization; ability to build strong internal networks and communicates across departments and functions to meet business objectives

Good communication skills and stakeholder management capabilities

Strong stakeholder management skills, experienced in influencing stakeholders internally & externally such as Ayurvedic/medical Societies, policy makers, guideline influencers etc

TCPL Growth

Product Portfolio:

Supplements & Infusion portfolio of the Organic India Category

Herbal / dietary supplement category, ayurveda backed OTC segments