The Coca-Cola Company Hiring for Director, Franchise – Uttar Pradesh & Uttarakhand FBO at Gurgaon Full Time

Director, Franchise – Uttar Pradesh & Uttarakhand FBO

Location – Gurgaon / Lucknow

JOb Grade – 13

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• Manage P&L responsibility for the geography and the system
• Manage Bottler relationship at the family/leadership level
• Manage value share responsibility
• Use Market intelligence data for planning initiatives
• Manage regional level Key Accounts

• Manage and accelerate the Franchise business to ensure it achieves its business objectives and captures all opportunities for sustainable profitable growth. To protect and enhance the global brand image and reputation of The Coca-Cola Company brands and the business.
• The incumbent manages Bottler Leadership relationships at a family level/group level
• Lead the business growth to deliver revenue, share and profit through:
  o the in-depth understanding of the consumers, the customers and competition;
  o the development and implementation of marketing strategies and marketing plans for the brands both long term and short-term;
• Ensure these strategies and plans are aligned with the Bottlers and supported within the region/division.
• Lead the building of strong franchise & Bottler organizations ready for the future, today.
• Drive sustainability / Live + across the markets.
• Develop a strong and effective relationship with the bottlers to ensure proper alignment on the strategies and the plans and proper execution for a continued growth within the market.
• The incumbent will provide leadership to the most complex and fast-growing geographies in the bottler territory
• Implement effective and integrated marketing programs aligned to key customer and consumer demographics, consumption drivers, and channel dynamics (price, package, retail margin etc.) and ensure effective and integrated marketing in place

• Include any financial information the role is responsible for (NR, DME, OPEX, size of managed teams and typical roles).

This role has to develop and implement plans to achieve Revenue, Market share (Volume and Value) targets by brand pack & Channel (MT & GT) in the region and ensure complete compliance with set objectives while enhancing system profitability. Design, develop and implement OBPPC plans– merchandising, brand / pack drives, channel activation and promotions, key account acquisition and incentive schemes for the Bottler sales team, on a month to month basis, as the means to achieve the month and annual Revenue & Volume Plan.

This role is responsible for securing commitments from the bottlers for market investments including Operational Marketing Expenses (OME) and Sales Generating Assets (SGA). Also secure bottler commitments for investments required to develop Customers and Channels as per BP objectives. Plan and monitor market investment spends on a continuous basis against approved budget. Ensure the most effective and optimal allocation of resources to deliver the objectives.

The role holder has to develop need-based financial plans and to reconcile these with market needs and expected volume accomplishments into a formal annual business protocols budgets. Monitor operating and marketing expenditures against approved initiatives for the region within quarterly and annual budgets and deliver NSR targets. Ensure bottler commitments and timely contributions to common pool budgets.

Key SUCCESS PARAMETERS

Experience

• 
  Minimum Relevant Experience Required: 12-15 years in FMCG industry; ideally with P&L responsibility and a proven track record of accomplishments. Work experience in MNC or in international markets preferred. Experience working with Coca-Cola bottling organization would be an added advantage
• Manage Teams, as this role has a sizeable number of team members

Work Focus:

As a Business Leader, the incumbent has to manage the daily operational interface between The Coca-Cola Company and the bottlers in the region. To lead a team of Franchise Operations Managers, Key Account Manager to oversee all operational aspects of the operations from a General Management perspective through proactively collaborating with the bottler leadership and functional verticals within the BU. The incumbent needs to have a good grasp of bottler P&L. Influence the Bottlers to invest in right CDE, OYAs & Chilling Media in Rural & Urban markets. Define and influence bottler investments in plant infrastructure, bottling lines/ supply chain infrastructure, cold drink equipment, systems and human resources. Bring to life innovation on packaging, supply chain and value creating initiatives.

This role will involve both strategic and operational engagement with Bottling Owners and their Leadership teams across Sales, Finance, Supply chain, HR, IT, PAC and end to end business operations.

• Role model the “Leadership in the Network” definition

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.